Greaves Electric Mobility opens its biggest production facility in Ranipet, Tamil Nadu. The facility was inaugurated by the Chief Minister of Tamil Nadu, MK Stalin with Thangam Thenarasu, Industries Minister of state.
Greaves is the E-Mobility arm of Greaves Cotton Limited and one of the market leaders in the E-2W and E-3W segments.
The plant is part of the Rs 700-crore investment plan of the company where electric vehicles are a key focus. The facility is spread across 35 acres and Rs 700 crores were invested for its construction.
Nagesh Basavanhalli, MD and Group CEO, Greaves Cotton, said, “Through Greaves Electric Mobility, we are solving real-world mobility challenges of common Indians. Therefore, not surprisingly our e-mobility business has seen over 48% growth from H1 FY21 to H1 FY22.”
Around 70% of the workforce will be women for the facility and 1.20 lakh units of the electric scooters will be manufactured every year.
Greaves Electric Mobility reported that sales increased to over 7500 units in October. Greaves currently has an unmatched retail footprint with nearly 7000+ touchpoints, 12,000 mechanics on staff, and a dedicated on-call support team to meet the demands of EV consumers.
Basavanhalli said, “Interestingly, 40 percent of our sales is through referrals, indicating strong word-of-mouth patronage of the brand. This is the strength of our brand that is allowing us to aim big in the e-mobility space as we go about creating technically sound and comfortable-to-ride electric 2Ws at a scale that puts us in the forefront of the Indian EV revolution.”
He further said, “This EV mega-site will help us meet the rising needs of discerning customers and fleet purchasers in the last-mile mobility market as we expand our capacities to produce a million EVs a year in the future.”
Pooja Kulkarni, MD, and CEO, Guidance Tamil Nadu, said, “Tamil Nadu has now become the destination of choice for EV manufacturers. With a host of companies across the EV supply chain located here and in the process of setting up their operations, the state has emerged as the EV capital of India.”
The company also launched Magnus EX recently which saw a positive response from the customers.