Tata Motors, the leading multinational automobile manufacturer in India, in collaboration with its authorized distributor, Tata Africa Holdings Limited, has officially introduced its highly successful line of multipurpose heavy-duty trucks – the Ultra T.9 and Ultra T.14, in South Africa. These trucks are designed to meet the increasing demand for safer, more efficient, and environmentally friendly cargo transportation. The Ultra series is well-suited for a wide range of conventional and specialized logistics applications, including bakery, FMCG, agriculture, construction, and white goods transportation. Engineered for superior productivity, these trucks offer best-in-class power, torque, and fuel efficiency, resulting in lower total cost of ownership (TCO).
The robustly constructed Ultra trucks feature a walk-through cabin, power steering, dashboard-mounted gear lever, booster-assisted clutch, and mechanically suspended seats for safe and fatigue-free driving experiences. They are powered by Tata Motors’ globally proven turbocharged diesel engines, offering exceptional power and torque output. The Ultra T.9, equipped with a 3.3L engine, and the Ultra T.14, powered by a 5.0L engine, provide reliable solutions for transporting heavy loads over long distances and challenging terrains. These trucks are also equipped with parabolic suspension for rugged and uninterrupted operations. Additionally, they come with Tata Motors’ flagship connected vehicle system, Fleet Edge, facilitating efficient fleet management to enhance productivity further.
Key features of the Ultra trucks include Euro IV turbocharged engines (3.3/5-litre) with six-speed transmission for optimal fuel efficiency, best-in-segment safety with Antilock Braking System, a walk-through cabin with dashboard-mounted gear lever, and front parabolic suspension for comfortable ride and handling. They also come with a 5-Year/500,000 km warranty, Fleet Edge factory-fitted telematics solution, driving modes (Power and Eco for Ultra T.9), and easy vehicle financing options.
Mr. Anurag Mehrotra, Head of International Business at Tata Motors Commercial Vehicles, expressed excitement about the launch, highlighting Tata’s commitment to delivering exceptional functionality, productivity, comfort, connectivity, and performance. He emphasized that the Ultra range is tailored to cater to diverse applications, offering higher performance, vehicle utilization, uptime, and increased revenues, thus contributing significantly to the freight transportation landscape in South Africa.
Mr. Len Brand, Managing Director of Tata Africa Holdings Limited, expressed confidence in the new Ultra trucks, stating that they align seamlessly with Tata Motors’ vision for South Africa. He emphasized the innovative features of these trucks and their potential to capture a significant market share in the region, further enhancing Tata’s presence.
Tata Motors aims to provide holistic solutions to customers, offering vehicle lifecycle management solutions such as Annual Maintenance Contracts, Extended Warranty, Fleet Management Services, and a range of value-added services. Together with easy vehicle financing options, these solutions ensure complete peace of mind for customers, leading to higher profitability.
Tata Africa Holdings Limited, a subsidiary of Tata International, is responsible for retail and after-sales service of Tata trucks and buses in South Africa. Tata Motors offers a comprehensive range of vehicles, from trucks to vans and buses, tailored to customer requirements with class-leading features, reliability, comfort, and safety. With over seven decades of excellence in commercial vehicle manufacturing, Tata Motors continues to be a market leader in India and has a significant presence in over 44 countries across various regions.
