In response to the falling demand for electric scooters, Ola Electric will open physical stores in the country.
“Opening experience centres throughout the country. Already 20 experience centres have been opened, and more than 200 will be open by March. Bhavish Aggarwal, CEO of Experience Centres, stated in a tweet that more people will be able to experience our products.
Ola opened online ordering for electric scooters last month, but the lukewarm response has prompted the EV unicorn now to open offline shops.
This is a departure from the company’s last year’s online-only retail strategy. Anshul Khandelwal (Chief Marketing and Revenue Officer Ola Electric), stated that it took them a few months to create a B2C network that would allow service, which raised concerns from consumers.
Ola has only sold 70,000 electric scooters in the last seven months, despite consumer backlash over late deliveries, low-range scooters and incidents involving EV fires.
Ola Electric saw a number of executive departures in 2022, including Varun Dubey (CMO), Dinesh Radhakrishnan (CTO), and more. The restructuring of the EV company is underway and is expected to have an impact on 200 engineers.