Ford Motor Company reported its August 2021 U.S. sales results. Retail orders continue to expand, spring-loading Ford for future growth. August retail orders produced an additional 41,000 new orders – 4 times greater than a year ago. 30 percent of retail sales
in August were directly filling customer orders. This compared to just 6 percent from the same time last year. Ford’s total order bank at the end of August stands at 52,000 vehicles.
With August improvements in production and inventory, relative to July, Ford’s retail sales increased 6.5 percent. Ford’s production output expanded 79.8 percent relative to July, while inventory was up 34.4 percent. This added an additional 54,900 vehicles to stock levels, bringing the total to 214,500 vehicles in gross stock.
With the transition of Ford’s product lineup from cars to more AWD/4X4 and higher trim series trucks and SUVs, average transaction pricing hit a new record of approximately $50,800 per vehicle – a $9,700 increase over last year.
With Ford’s successful lineup of new truck and SUV products and a richer series mix, Ford’s incentive spending as a percentage of average transaction pricing is the lowest of its major competitors at just 3.2 percent. This is down more than 7 points compared to
year ago and a full point lower than the overall industry average.
F-Series sales showed a strong expansion month-over-month with production increases in August compared to July. F-Series August sales totaled 57,321, a retail increase of 11 percent compared to July. Ford’s fully electric F-150 Lightning reservations have now
crossed the 130,000 mark.
Ford’s electrified vehicles set a new August sales record. Electrified vehicle sales were up 67.3 percent over last year for a total of 8,756 vehicles. Electrified vehicles are bringing in new customers to Ford at a rate that is more than 8 points higher than Ford’s overall conquest rate.
Ford advances as one of the industry’s connected vehicle leaders. Ford now leads the industry with 91 percent of owners using the FordPass mobile app, well above a 66 percent industry average.