In an exclusive conversation with Mr. Vamsi Gaddam – Founder, Atumobile & JMD, Visaka Industries Ltd, we learnt about the journey and evolution of his EV startup – Atumobile. We also understood the key features of their electric bike Atum 1.0 and how it competes with other products in the segment.
Please tell us about the exciting evolution and journey of Atumobile?
Atumobile Pvt. Ltd., is an EV start-up which launched its first e-bike – Atum1.0 – in September 2020 generating widespread interest amongst the consumers. With a base price of INR 55K, and positioned as a performance-oriented, café-racer styled electric bike, Atum1.0 has redefined e-mobility.
With the Company receiving wide appreciation and acceptance from across the length and breadth of India including Mumbai, Delhi, Hyderabad, Kolkata, Chennai, and Bengaluru apart from other towns and cities, Atumobile started delivering Atum1.0 in February 2021.
We are often asked about the “cool quotient” of ATUM1.0 and we believe what is cool about ATUM 1.0 is that it is playing a role, albeit a small one, in heralding a new era. It is not only a smart way to travel but it will, and all the other EVs put together, help the world achieve its eventual target goal of net-zero carbon emissions.
There are many players in the E-2W segment. How do you differentiate from competitors?
There are multiple players in the market, and we believe that is a good thing as it helps popularize EVs and drive their adoption and uptake.
The USP of Atum 1.0 is its design which is completely proprietary and has been built in-house from scratch. The electric bike, with its range of features such as 20X4 fat-bike tires to conquer any road; comfortable seat height with one of the best-in-class ground clearance; long lasting Batteries with 2 years warranty and a range of 100 kms in a single charge; and, a complete digital display incorporating LED headlight, indicators & taillight, is already being considered as the new benchmark for the Indian e-bike segment.
Kindly help our readers understand the key features of your electric bike Atum 1.0?
Atum1.0 is powered by a lightweight, portable lithium-ion battery pack that charges in just under 4 hours and weighs 6 kgs. Atum 1.0 offers a range of 100 kmph in a single charge. The electric bike comes with a 1-year battery warranty and is available in a wide range of colours. It’s easy to carry design allows the users to charge it anywhere using a normal 3-pin socket. Atum 1.0 can cover 100 kilometers in a single charge. It is very cost-effective to operate as it consumes around 1 unit per charge, which translates to Rs. 7-10 per day (for 100 kilometers) as compared to the traditional ICE bikes, which cost almost Rs. 80-100 a day (for 100 kilometers).
Atum 1.0 is approved, as a low-speed bike, by the International Centre for Automotive Technology (ICAT) which makes it ready for commercial use. Additionally, Atum 1.0 does not need a registration and the person driving it does not need a license.
Any plan on supporting Last-mile delivery solutions as the same plays an important role in today’s times of E-commerce and E-business?
Smart mobility is the integration of all the mobility solutions available. In that sense we are looking at possibilities of engaging with last-mile service delivery providers as also with delivery aggregators who have a big fleet of two-wheelers.
What is your view on how electric two-wheelers are going to contribute to the Indian EV sector?
Atum1.0 and other EVs, available in the market, are the pioneers who are helping usher in electric mobility in India. EV two-wheelers, in our opinion, will form the bulwark of EVs in India as is the case with ICE two-wheelers today. India sells close to 20 million two-wheelers and this is the size of the opportunity that we are looking at. The pandemic has further heightened awareness on pollution and the introduction of FAME-2, EV two-wheelers have significant tail winds.
Apart from government subsidies and favourable policies, and like any technology shift, a combination of factors can help adoptions reach inflection points and then take off. Electric vehicles have a lower total cost of ownership than petrol ones. With battery costs trending downwards and battery recycling companies offering buyback prices, cost of vehicles will further reduce.
Today, we are looking at the best possible opportunity to drive the EV culture in the country and help reduce pollution and emission levels which have, in certain areas, reached dangerous levels.