TotalEnergies Marketing Canada Inc. has officially launched Quartz EV-Drive R 3.1, a cutting-edge synthetic fluid engineered specifically for electric vehicle (EV) drivetrain reducers, making it the first major supplier in Canada to introduce such a product tailored for the evolving needs of electric mobility.
The new fluid, born from years of intensive R&D, addresses the critical demands of modern EVs by offering:
- Enhanced Compatibility with copper and electrical insulation materials
- Superior Thermal Control for optimized heat transfer and cooling
- Advanced Dielectric Properties to prevent short circuits and static buildup
“Quartz EV-Drive R 3.1 represents a major step forward in the electrification era,” said a spokesperson from TotalEnergies. “It not only protects and optimizes EV gearboxes but also aligns with our global sustainability roadmap.”
The product’s launch follows the 2024 introduction of Quartz 0W-8 and Fluidsyn, and precedes the upcoming Quartz 0W-12, showcasing the brand’s commitment to innovation in fluid technology for electric and hybrid vehicles.
This EV-specific formulation supports TotalEnergies’ broader vision of carbon neutrality by 2050, aligning with initiatives such as energy storage, fast-charging infrastructure, and advanced lubricants for sustainable transportation.
Set to be available nationwide from mid-June, Quartz EV-Drive R 3.1 will be backed by TotalEnergies’ extensive Canadian technical and marketing teams. A compelling marketing push, including animated visuals and digital campaigns, has already been launched to spotlight the product’s “electric excellence.”
