On World EV Day, Oben Electric revealed plans to introduce four new electric two-wheelers over the next six months. The new models will be priced between INR 60,000 and INR 1,50,000, highlighting the company’s commitment to providing affordable and high-performance electric vehicles (EVs) that cater to diverse consumer needs. This strategic move underscores Oben Electric’s role in transforming India’s electric mobility landscape with innovative solutions designed to meet the growing demand for sustainable transportation.
Market Expansion and Technological Advancements
The company aims to capitalize on the burgeoning electric vehicle market by targeting the two-wheeler sector, which encompasses 70% of the motorcycle market. Oben Electric’s upcoming models will feature advanced Lithium Iron Phosphate (LFP) battery technology, known for its durability, superior heat resistance, and extended lifespan. These features are particularly well-suited to India’s challenging climate, promising to deliver reliability and performance comparable to internal combustion engine (ICE) vehicles.
Statements from Leadership
Ms. Madhumita Agrawal, Founder and CEO of Oben Electric, emphasized the potential of India’s electric vehicle market. “As we celebrate World EV Day, it is crucial to recognize the immense opportunities within India’s EV sector. With the right products and infrastructure, transitioning from ICE to EVs can be achieved seamlessly. At Oben Electric, we are dedicated to delivering electric vehicles that meet consumer expectations while also supporting the demand for sustainable and cost-effective solutions. Our new models represent a significant step towards unlocking the full potential of the EV market and making electric mobility accessible to everyone,” said Agrawal.
Expansion of Showrooms and Services
In addition to launching new models, Oben Electric is expanding its footprint across India. The company plans to open over 60 new showrooms in more than 12 major cities by the end of the year. This expansion will enhance access to after-sales support and service centers, ensuring a smooth ownership experience for its expanding customer base. These initiatives align with the government’s Make in India initiative and mark a significant milestone in Oben Electric’s mission to make electric mobility widely accessible.
