Homegrown electric vehicle (EV) charging and mobility solutions firm, Magenta Mobility, has entered into a partnership with Tata Motors to deploy 500 units of the Ace EV for intra-city deliveries. The introduction of the Ace EV into their fleet signifies Magenta Mobility’s commitment to electrifying previously unexplored segments in the last-mile and mid-mile delivery sector.
Maxson Lewis, the Founder and Managing Director of Magenta Mobility, emphasized the importance of this partnership by saying, “Through this collaboration, we will collaborate closely with Tata Motors to explore fresh opportunities for electrification, hastening the adoption of electric vehicles in urban delivery services. Our joint objective with Tata Motors is to promote sustainability in intra-city logistics in India, thereby diminishing the environmental impact in the final stages of short-distance and mid-distance freight transport.”
Furthermore, this partnership with Tata Motors aligns with Magenta’s overarching mission of ‘Decarbonising Logistics’ by providing clean and sustainable mobility solutions, contributing to a greener and more eco-friendly transportation ecosystem.
Vinay Pathak, Business Head of SCV&PU at Tata Motors, highlighted the advanced nature of the Ace EV, which caters to a wide range of intra-city distribution needs and offers a high-value proposition with maximum uptime.
Magenta Mobility has set ambitious goals, aiming to increase its electric vehicle presence on the road from 1,000 to 10,000 by 2024. Currently, the company operates successfully in various cities, including Bengaluru, Mysuru, Hyderabad, Mumbai, Pune, Delhi, Noida, Gurugram, and Surat. They manage a fleet of over 1,200 electric vehicles serving clients across diverse sectors, including e-commerce, grocery delivery, FMCG, food, and pharmaceuticals for their last-mile deliveries.