BYD India Inaugurates Its First Showroom In New Delhi For Passenger Vehicles

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A file photo of Rajiv Vohra, Director of Group Landmark; Sanjay Gopalakrishnan, Senior Vice-President, BYD India and Garima Misra, Managing Director of Group Landmark.

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Landmark Group, an automobile dealer opened a new service and sales facility of 6,000 square feet in Okhla in New Delhi for the electric vehicle OEM BYD India. It will soon open another showroom in Andheri in Mumbai. Landmark Group also sells Jeep, Mercedes-Benz, and Volkswagen-branded vehicles in the country.

Spread across 6,600 square feet, this state-of-the-art 3S facility is one of the largest for BYD in India. Fully-trained technicians, service equipment, service bays, EV charging stations, a customer lounge area and a showroom display floor work together to provide customers with the best in-store experience in Okhla Industrial Hub. The hub is strategically located in South Delhi abutting the border of Faridabad (Haryana) and Noida (Uttar Pradesh).

Garima Mishra is the MD of Landmark Group. She says the BYD MPV e6 was launched in India in November 2021. Currently, 90-95% are from this category. Mishra stated that “we have huge backorders” and are currently unable to supply customers in response to growing demand. She also suggested that there might be a chance fleet operators will come to BYD’s aid after the temporary discontinuance of the Innova Crysta Diesel, the fleet champion.

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She said that customers who desire similar levels of space will be pleasantly surprised by the e6. Landmark Group has approximately two months of backorders in Delhi and Mumbai for the e6 MPV.

BYD has surpassed Tesla in global sales this past year. It is believed that BYD had a target of selling 10,000 units in CY2023, across both the e6 and Atto 3 models on the Indian market.

Sanjay Gopalakrishnan, Senior VP of the Electric Passenger Vehicle Business of BYD India, said, “The New Delhi NCR region is one of the key markets for BYD India. New Delhi has immense potential for premium passenger vehicles, and additional 18,000 charging stations are planned to be installed across the city by 2024. The goal is to have one station for every 15 electric vehicles inside the city. This is a major boost for the EV industry and we strongly believe that BYD will be the main contributor to EV adoption in the EPV segments.”

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