Royal Enfield Is Studying Customer Expectations For Electric Motorcycles


A company official stated that Royal Enfield is currently studying customer expectations for electric two-wheeler models with core attributes similar to the brand’s high-end motorcycle brand. Eicher Motors, the manufacturer of Royal Enfield motorcycles has seen input cost pressure stabilize to some degree and expects an uptrend in demand for the next festive season.

With a wider distribution network, the company sees strong growth in semi-urban markets. Royal Enfield India Business Head, V Jayapradeep stated that they are currently studying the expectations of customers on electric models of the two-wheeler with attributes from the brand. He said that the company was not in hurry to produce electric models.

Jayapradeep visited the city to unveil the new motorcycle model, the Hunter 350. Despite a strong performance in the April-June quarter, the company still hasn’t reached the pre-COVID volume levels in line with industry trends.

Royal Enfield sold around 1,86,032 motorcycles during the first quarter of 2022-23 of its financial year. This is 52% more than the 1,22,170 units it sold the previous year. Royal Enfield said that it is not considering a price increase but will be closely monitoring the market. He said that the growth rate in semi-urban and rural India was higher at 60%.

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In the past 24-30 months, we have opened more than 1,000 studio outlets in semi-urban and rural areas. This has made it easier to access these markets. In the aftermath of the pandemic, we are still not able to fully benefit from these outlets. Jayapradeep stated that the volume in tier II-III cities is steadily increasing due to our network expansion. He said that the motorcycle manufacturer is not planning to open new outlets in the current fiscal but will instead concentrate on consolidating its existing presence and increasing sales.

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