Helbiz expands its affordable last-mile transportation options in UK


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As the United Kingdom changes its e-scooter regulations and begins trials this week, Helbiz, a global leader in micro-mobility, announced its commitment to entering the market and expanding its fleet operations. The company is dedicated to partnering with local cities and municipalities within the UK to provide safe, sustainable and affordable last-mile transportation options, while creating jobs within each market it operates.

Salvatore Palella, founder and CEO of Helbiz stated that, in the unprecedented times when social distancing was the key, micro-mobility solutions, such as e-scooters and e-bikes, offered an environmentally-friendly and socially conscious travel option. The UK had always been an important market for Helbiz, and they are excited for the opportunity to partner with cities across the market to help demonstrate the economic, environmental and social benefits of their micro-mobility fleets.

Helbiz has identified more than 20 cities across the UK where its fleet of e-scooter and e-bikes would seamlessly integrate into existing transportation infrastructures or offer an alternative travel option. To highlight its dedication to the UK, Helbiz plans to hire dozens of full-time employees, including highly-skilled workers such as engineers and mechanics, in each city it enters, while building community programmes that help foster talent and develop careers. The company has an established UK-based office and a regional manager that will execute the deployment of its fleet, manage the warehouses and lead the on-the-ground operations and recruitment efforts.

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Similar to all of its other markets, Helbiz will launch the Helbiz Apprenticeship Programme in the UK to provide its employees career pathway opportunities in the rapidly growing, high-demand mobility industry. The company will also offer the Helbiz Access Programme, providing unlimited free rides for up to 30 minutes for residents with an income at or below 200% of the poverty line. Additionally, Helbiz plans to launch community initiatives to engage with locals and help drive the awareness and adoption of micro-mobility solutions around the area.

Palella added that, as the market leader in Italy, they partnered with the Italian government’s COVID-19 Task Force last month to provide transportation guidance and support as the country gradually lifted its stay-at-home order. To ease travel burdens and limit public transportation use, the company offered essential workers free rides in all the cities they operated in across Italy. Just as they were able to support Italy during the pandemic, they hoped that they could offer their services, experience and support to the UK during these uncertain times.

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Users can download the Helbiz app on iOS and Android to instantly geolocate, rent and unlock e-bikes directly from their phones with a tap and simply park them at bike racks or at available designated parking hubs when finished with their ride.

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