In a landmark moment for both the company and the electric vehicle (EV) sector, Raptee Energy, a pioneering EV startup based in Chennai, has announced the rollout of its inaugural production-ready motorcycle from its manufacturing facility. This milestone signifies Raptee Energy’s evolution from a startup to a fully-fledged player in the EV market, emphasizing its commitment to advancing performance and sustainability standards within the industry.
Speaking on the occasion, Dinesh Arjun, CEO & Co-founder of Raptee Energy, expressed his excitement, stating, “After over four years of relentless innovation and development, we are thrilled to introduce our first production-ready motorcycle to the market. This achievement not only signifies our growth as a company but also underscores our dedication to providing consumers with a superior riding experience coupled with sustainability and safety.”
Raptee Energy’s manufacturing plant in Chennai is now operating at full capacity, gearing up for the imminent commercial launch slated for this quarter. The initial batch of motorcycles will undergo rigorous testing and certification processes, including ARAI certification and on-road safety assessments, ensuring adherence to the highest quality and performance standards.
In a bid to enhance consumer engagement, Raptee Energy plans to inaugurate its first retail store within its Chennai facility. This store will not only serve as a sales outlet but also provide customers with an immersive brand experience, including a guided tour of the manufacturing process.
Jayapradeep (JP) Vasudevan, Chief Business Officer at Raptee Energy, outlined the company’s strategic marketing and distribution approach, stating, “We are poised to establish a robust distribution network for our motorcycles, commencing from Chennai and expanding nationwide. Our hybrid distribution model, integrating online and offline channels, aims to deliver a seamless consumer experience throughout their interaction with the brand.”
Raptee Energy’s electric motorcycles feature a range of patented technologies, including a high-voltage drivetrain for enhanced performance, effortless charging compatibility with existing CCS2 infrastructure, and advanced driver assistance systems for optimal safety. With its Chennai manufacturing facility capable of producing up to 100,000 units annually, Raptee Energy is well-positioned to meet the escalating demand for sustainable mobility solutions.
In recognition of this significant achievement, Raptee Energy organized an exclusive internal event for its employees, acknowledging their unwavering dedication and support. With the commercial launch on the horizon, Raptee Energy is poised to disrupt the electric vehicle market with its innovative motorcycle, catering to the surging demand for eco-friendly transportation solutions nationwide.
