In a move signaling a fresh chapter in its philanthropic journey, the Ford Motor Company Fund (Ford Fund) announced today its rebranding as ‘Ford Philanthropy.’ This evolution encapsulates Ford’s 75-year legacy of driving positive change in communities worldwide. With a staggering $2.3 billion in philanthropic contributions since 1949, Ford Philanthropy reaffirms its steadfast commitment to investing in solutions that address unique community needs.
The strategic rebrand not only signifies a modern outlook but also underscores Ford’s enduring mission to contribute to a better world. Despite the identity shift, Ford Philanthropy’s core principles, including its community partnerships, funding model, network of community centers, and focus priorities, remain unchanged. Leveraging Ford’s mobility expertise, the organization continues to strive towards expanding access to essential services, promoting education for the future of work, and fostering entrepreneurship.
Mary Culler, President of Ford Philanthropy, expressed, “Giving back has been an integral part of Ford’s history and values since the very beginning. Our rebrand honors our rich legacy and better reflects our core mission of partnering with communities to help move people forward and upward. Whether it’s connecting families with fresh food, aiding neighborhoods in post-disaster recovery, or facilitating access to careers in mobility, Ford Philanthropy remains passionate about fostering equity and driving progress in Ford communities globally.”
Alongside the rebranding initiative, Ford Philanthropy released its annual Impact Report, highlighting significant achievements:
- $73.7 million in philanthropic contributions by Ford Motor Company and Ford Philanthropy
- Direct support provided to 3.5 million individuals through partnerships and programs
- Collaborated with 470 nonprofits and community organizations
- Ford employees contributed 55,000 volunteer hours across 31 countries
The rebranding of Ford Motor Company Fund to ‘Ford Philanthropy’ marks a pivotal moment in the organization’s journey, reaffirming its commitment to making a meaningful difference in the lives of individuals and communities worldwide.
