Ford Motor Company’s first-quarter 2024 operating results have once again underscored the success of its segmented, customer-centered strategy, demonstrating robust growth, profitability, and enhanced capital efficiency. President and CEO Jim Farley highlighted the company’s commitment to delivering vehicles that resonate with customers, offering diverse powertrain options, continuous quality improvement, and exceptional value.
“Customers want vehicles that they’re passionate about, choices in how they’re powered, quality that’s constantly getting better, and great value,” remarked Jim Farley. “With Ford+, we’re increasingly giving them all those things in ways that others don’t and creating a company that will lead for the long haul.”
The success of Ford’s customer-centric approach is most evident in Ford Pro, the division dedicated to assisting commercial customers in improving the productivity of their organizations. Farley emphasized the momentum within Ford Pro, highlighting its pivotal role in driving the company’s overall growth and profitability.
Ford’s commitment to providing vehicles that meet the diverse needs and preferences of customers has been a cornerstone of its strategy. By focusing on delivering exceptional quality, value, and innovation, Ford has strengthened its position in the market and positioned itself as a leader in the automotive industry.
The first-quarter operating results serve as a testament to Ford’s resilience and adaptability in an ever-evolving market landscape. The company’s relentless pursuit of customer satisfaction and business excellence continues to drive its success and fortify its business durability for the long term.
