Auto China 2024 in Beijing witnesses a significant stride towards electrification, digitalization, and sustainability as the BMW Group showcases its latest advancements. Among the highlights are world premieres of new BMW and MINI models, epitomizing the brand’s commitment to shaping the future of mobility.
Leading the charge is the BMW Vision Neue Klasse, making its debut in China. This visionary concept symbolizes a new era in individual mobility, blending cutting-edge design, technology, and philosophy. Oliver Zipse, Chairman of the Board of Management of BMW AG, underscores the significance of the Neue Klasse in charting BMW’s course into the future, with plans for market release starting next year.
The BMW Vision Neue Klasse sets the stage for a paradigm shift, emphasizing digital experiences, emission-free driving, and circularity to ensure sustainable driving pleasure for generations to come. Production of Neue Klasse series models is slated to commence in 2025, initially in Debrecen, Hungary, and soon after in China.
At the forefront of BMW’s electric lineup is the BMW i4, hailed as the brand’s most popular electric vehicle globally. The new iteration of the BMW i4, unveiled alongside the BMW 4 Series Gran Coupé, reaffirms the company’s commitment to open technology platforms, enabling the production of electric and combustion engine vehicles on a common platform.
Meanwhile, MINI introduces the MINI Aceman, the third member of its new model family, offering an all-electric crossover model that bridges the gap between compact urban mobility and versatility. Jochen Goller, BMW AG Board Member, emphasizes the MINI Aceman’s embodiment of the brand’s core values, combining progressive design with space optimization and minimal footprint.
Auto China 2024 serves as a fitting platform for these premieres, highlighting the BMW Group’s strategic focus on electrification, digitalization, and sustainability. As the automotive industry embarks on a new era, these innovations pave the way for a future where mobility is not just efficient but also environmentally conscious and exhilarating.
