Ford Motor Company has unveiled its latest brand campaign, titled “Your Vehicle, Your Choice,” highlighting its diverse lineup of vehicles that offer customers a wide range of gas, hybrid, and electric options to meet their varied needs.
The U.S.-based campaign, set to run across all media platforms, introduces a new spotlight on the iconic F-150 truck, titled “Get Things Done,” starting April 12. This spot showcases the versatility of the 2024 F-150 lineup, including gas, PowerBoost Hybrid, and electric F-150 Lightning models, alongside eight other Ford models across three commercials.
Lisa Materazzo, Ford’s global chief marketing officer, emphasized the importance of customer empowerment, stating, “Even more important than the power our customers choose, is what they choose to do with that power.” Whether it’s off-roading, urban exploration, family outings, or work-related tasks, Ford aims to provide vehicles that are capable, fun to drive, and built to fuel passions.
In conjunction with the campaign launch, Ford has revamped the shopping experience on Ford.com, streamlining the process for customers to discover their ideal vehicle and powertrain combination.
Ford’s commitment to choice is evident across its lineup. For full-size truck customers, Ford offers a unique range of options, including gas, hybrid, and electric variants of the F-150. Urban customers seeking the benefits of a truck in a smaller size can opt for the Ford Maverick and Maverick Hybrid. Additionally, every Ford truck comes with an off-road variant, catering to diverse driving preferences.
For commercial customers, Ford Pro offers a lineup of vehicles with diesel powertrains, ensuring suitability for various business needs. The Mustang lineup also offers several powertrain options, including traditional gas engines in the coupe, or the electric Mustang Mach-E SUV.
Choice extends beyond powertrains, with several models offering advanced features such as Ford BlueCruise, a hands-free highway driving system. The 2025 Ford Explorer introduces the Ford Digital Experience, enabling drivers to access their favorite apps and services, including gaming, web browsing, and video streaming, through partnerships with Google, Amazon, Apple CarPlay, and Android Auto.
As Ford continues to prioritize customer choice and innovation, the “Your Vehicle, Your Choice” campaign showcases the brand’s commitment to providing a diverse range of vehicles and technologies that cater to the evolving needs and preferences of consumers.
