Stellantis N.V. marked another milestone in its manufacturing endeavors, launching electrified dual-clutch transmissions (eDCTs) at its renowned Mirafiori complex in Italy. This initiative represents a significant stride in the company’s €240 million investment in the site and the broader Italian automotive sector, culminating in the establishment of the Mirafiori Automotive Park 2030. Additionally, the CEO of Stellantis announced a supplementary €100 million investment aimed at enhancing the iconic Fiat 500e.
Mirafiori Automotive Park 2030 is a tangible manifestation of Stellantis’ commitment to evolving into a sustainable mobility technology company. As one of Stellantis’ three primary global hubs, Mirafiori encompasses operations spanning the entire automotive lifecycle, from design to recycling.
Mirafiori’s involvement in the grEEn-campus transformation program underscores its dedication to environmental stewardship, with projected savings of 36,000 tonnes of CO2 equivalent emissions. The grEEn-campus initiative fosters an environment conducive to creativity and efficiency, serving as a platform for the exchange of ideas. These revamped spaces directly contribute to Stellantis’ ambitious carbon net zero target by 2038, as outlined in its Dare Forward 2030 strategy.
Stellantis has committed to investing more than €50 billion globally in electrification initiatives over the next decade to realize its Dare Forward 2030 objectives. These objectives include achieving a 100% sales mix of battery electric vehicles (BEVs) for passenger cars in Europe and a 50% sales mix of BEVs for passenger cars and light-duty trucks in the United States by 2030. To meet these ambitious sales targets, the company is securing approximately 400 GWh of battery capacity, facilitated by the establishment of six battery manufacturing plants across North America and Europe.
In 2023, FIAT saw a notable surge in its global sales, marking a 12% increase and reaching a total of 1.35 million units sold worldwide. This performance solidifies FIAT’s position as the top-selling brand within the Stellantis portfolio. FIAT maintains leadership positions in four key markets, commanding a market share of 21.8% in Brazil, 12.8% in Italy, 15.7% in Turkey, and an impressive 78.6% in Algeria. Moreover, FIAT holds dominance in the A-segment of the European market, boasting a commanding 42% market share.
The recent investment announcement for the 500e underscores FIAT’s commitment to fortifying its market leadership. This initiative aims to enhance the model’s appeal by delivering a more enriched customer experience through a more affordable option. The upgraded model will feature an all-new battery and electric engine, aligning with FIAT’s vision for innovation and customer satisfaction.
