Maruti Suzuki India Limited has announced a strategic partnership with Chhattisgarh Gramin Bank through the signing of a Memorandum of Understanding (MoU) aimed at expanding retail vehicle financing for customers across the region. The collaboration, designed to enhance accessibility and affordability, will enable a wider customer base to purchase new Maruti Suzuki cars and commercial vehicles with ease.
The MoU was formalised in the presence of senior officials from both organisations, including Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, and Mr. Vishal Sharma, Vice President, Maruti Suzuki Finance & Driving School. Representing Chhattisgarh Gramin Bank were Mr. Vinod Kumar Arora, Chairman, and Mr. Vijay Vasant Raikwad, General Manager.
Expanded Financing Solutions for Wider Customer Access
Under the partnership, Maruti Suzuki customers will benefit from the extensive reach of Chhattisgarh Gramin Bank, which operates more than 600 branches across the state. The collaboration promises competitive loan schemes, tailored repayment solutions, and improved financing convenience—especially for first-time buyers in rural and semi-urban areas.
Commenting on the alliance, Mr. Partho Banerjee said the partnership underscores Maruti Suzuki’s commitment to making car ownership more accessible.
“This collaboration enables us to extend our reach and offer customers competitive financing solutions that enhance their overall buying experience,” he stated.
Chhattisgarh Gramin Bank Chairman, Mr. Vinod Kumar Arora, emphasised the bank’s customer-first approach.
“Our partnership with Maruti Suzuki marks a strategic step towards empowering rural families by providing easy and affordable vehicle financing solutions,” he said.
Strengthening Rural Mobility and Financial Inclusion
Maruti Suzuki, India’s largest passenger car manufacturer with a network of 4,500+ sales and 5,500+ service outlets, aims to tap into the bank’s strong rural footprint to widen its customer base. The automaker currently offers an extensive range of 18 vehicles and maintains robust production capabilities backed by advanced R&D facilities in Rohtak.
Chhattisgarh Gramin Bank, committed to financial inclusion and rural economic development, will leverage this partnership to strengthen its retail lending segment, aligning with its FY 2025–26 goals.
A Win-Win Partnership
The collaboration is expected to deliver enhanced value to customers, streamline the vehicle purchasing process, and support the government’s push for rural mobility and economic growth.
The announcement was issued by Maruti Suzuki’s PR & Communications Division in New Delhi.
