TVS Motor Company has announced the acquisition of 100% stake in Engines Engineering S.p.A., the renowned Italian automotive design and engineering firm known for its pioneering work in advanced prototyping, high-performance motorcycles, and MotoGP racing expertise.
The acquisition marks a significant step in TVS Motor’s strategy to strengthen its global design and engineering capabilities. As part of the move, the company has also unveiled its new Italian Global Centre of Excellence (CoE) — a concept-to-product innovation hub aimed at accelerating the development of premium, connected, and electric mobility platforms.
Sudarshan Venu, Chairman, TVS Motor Company, said, The establishment of the new Italian Global Centre of Excellence marks another milestone in strengthening our capabilities and accelerating our journey to reimagine mobility. By combining the creativity and racing expertise of Engines Engineering with our engineering and design strengths, we are expanding our ability to deliver premium, connected, and electric vehicles that set new global benchmarks. Importantly, this Centre of Excellence further augments Norton’s capabilities, enabling it to advance its craft of exceptional high-performance motorcycles that not only honour its iconic legacy but also elevate its future ambitions.
Key Focus Areas of the CoE
- Design Leadership & Engineering Excellence: Enhanced digital simulation, rapid prototyping, and modular platform development to set new benchmarks in performance and reliability.
- Future Mobility Technologies: Adoption of AI-driven design tools, advanced material applications, and digital integration for connected, sustainable vehicles.
- Global Talent & Collaboration: Building a world-class talent hub and partnering with universities, startups, technology leaders, and suppliers to co-develop disruptive mobility solutions.
The CoE will not only strengthen TVS Motor’s premium product portfolio — including high-displacement motorcycles, advanced scooters, and electric mobility platforms — but also provide a significant boost to Norton Motorcycles, the company’s iconic British marque. Norton aims to leverage these expanded engineering capabilities to further cement its reputation as a modern luxury motorcycle brand with cutting-edge performance and design.
With this initiative, TVS Motor expects to reduce product development cycles, improve design flexibility, and accelerate its vision of offering compelling, sustainable mobility solutions to customers worldwide.
