General Motors (GM) has announced a strategic move to integrate its BrightDrop electric commercial vans into the Chevrolet brand, enhancing accessibility and support for fleet customers. The transition will allow BrightDrop EVs to benefit from Chevrolet’s extensive commercial vehicle sales and service network, expanding the reach of GM’s electric vehicle (EV) technology across North America.
BrightDrop, initially launched at the 2021 Consumer Electronics Show, will now operate under Chevrolet’s umbrella, offering customers GM-estimated 272 miles of combined city/highway range and advanced safety features. The move aims to capitalize on Chevrolet’s established market presence and extensive dealership network, enabling fleet operators to optimize their service and delivery operations while reducing emissions.
Scott Bell, vice president of Chevrolet, expressed confidence in the move, stating, “With the addition of BrightDrop to the Chevrolet lineup, we are combining advanced EV technology with the dependability and widespread accessibility that only Chevrolet can offer. This move strengthens our EV offerings and reaffirms our role as a leading commercial brand that enables businesses large and small to get work done.”
Certified Chevrolet dealers will be able to sell and service BrightDrop vans, further boosting uptime for commercial fleets. The integration also supports GM Envolve, GM’s fleet business, which serves commercial and government customers with tailored fleet solutions.
Production of the Chevrolet-branded BrightDrop vans will continue at GM’s CAMI Assembly plant in Ingersoll, Ontario, which is recognized as Canada’s first large-scale EV manufacturer. GM Canada President Kristian Aquilina emphasized the significance of this development, noting, “This branding evolution is a testament to the potential GM and Chevrolet see for BrightDrop in the electric fleet market, and to CAMI’s production capabilities.”
As GM continues to push forward with its vision for a zero-emissions future, the incorporation of BrightDrop into Chevrolet’s EV portfolio signals a commitment to scaling its electric fleet solutions for a broad range of commercial customers.
