BYD India, a subsidiary of the leading global New Energy Vehicles (NEV) manufacturer, has marked a significant milestone by delivering the newly launched BYD ATTO 3 Superior variant to renowned composer, singer, and artist Jasleen Royal. This delivery coincides with BYD India’s 11th anniversary in the Indian electric vehicle market, highlighting the company’s continued commitment to sustainability and innovation.
Jasleen Royal, a celebrated multi-award-winning artist known for her versatility across languages and substantial social media following, has received the BYD ATTO 3 Superior in Cosmos Black. Royal’s choice of vehicle underscores a growing trend of environmentally conscious decisions among India’s prominent personalities. Her career, which began with self-taught musical skills and a standout performance on India’s Got Talent, mirrors BYD India’s own journey of innovation and leadership in the EV sector.
The BYD ATTO 3 is now available in three variants: Dynamic, Premium, and Superior. This strategic introduction follows the remarkable success of the vehicle, which has already garnered over 600 bookings. The Dynamic variant starts at an introductory ex-showroom price of INR 24.99 lakh, positioning it as a competitive option in the electric SUV market.
Mr. Rajeev Chauhan, Head of Electric Passenger Vehicles (EPV) Business at BYD India, expressed his enthusiasm, stating, “We’re excited to welcome Jasleen Royal to the BYD family. Her alignment with innovation and style complements the BYD ATTO 3, which offers a superior driving experience while minimizing environmental impact. With over 600 bookings and the introduction of multiple variants, we are expanding access to electric mobility for a broader audience.”
Jasleen Royal commented, “Creativity extends beyond music; it’s about innovative solutions. The BYD ATTO 3 exemplifies this with its stylish design and eco-friendly features. I’m thrilled to be part of the BYD family and look forward to the future of sustainable mobility.”
The BYD ATTO 3 variants have been meticulously designed to meet the diverse needs of Indian customers and are certified by the Automotive Research Association of India (ARAI). The Premium and Superior variants offer an impressive range of 521 km (ARAI) and 480 km (NEDC) with a 60.48 kWh battery, while the Dynamic model provides a range of 468 km (ARAI) and 410 km (NEDC) with a 49.92 kWh battery.
BYD India’s dealership network now spans 26 showrooms across 23 cities, reflecting the company’s commitment to providing high-quality service nationwide. In addition to expanding its vehicle lineup, BYD has also launched the BYD EV INNOVATE-A-THON, an initiative aimed at fostering innovation and skill development among engineering students in collaboration with the Automotive Skill Development Council (ASDC). This initiative underscores BYD’s dedication to advancing electric vehicle technology and supporting a greener future.
