BMW has been unveiled as the official sponsor and exclusive mobility partner of the Erste Bank Open, a premier tennis event in Austria. This exciting announcement was made at today’s Erste Bank Open press conference in Vienna, marking BMW’s continued commitment to supporting world-class tennis.
“The Erste Bank Open stands for top-class tennis. The outstanding performances of the athletes as well as the euphoric atmosphere in the Wiener Stadthalle are impressive. This joy is contagious — which is why we are very proud to be able to support one of the biggest sporting events in Austria,” said Christian Morawa, CEO of BMW Austria.
Tournament director Herwig Straka expressed his enthusiasm about the partnership: “We are very pleased that we were able to win BMW as a strong partner in the longer term. The premium manufacturer BMW stands for transformation and innovative thinking — qualities with which the Erste Bank Open is also constantly being developed. This collaboration is another important step on the way to a sustainable and successful future for the Vienna tournament. With its global appeal, the Erste Bank Open offers a perfect platform for sponsors in the important area of customer communication.”
The Erste Bank Open has been showcasing world-class tennis at the Wiener Stadthalle since 1974. This year’s tournament is scheduled to take place from October 19 to 27. BMW will have a significant presence at the event with two exhibition areas and will provide the official shuttles for the tournament, ensuring athletes can travel to and from their matches comfortably and safely.
This partnership highlights BMW’s dedication to supporting major sporting events and promoting sustainable and innovative mobility solutions.
