Electric motorcycle manufacturer Ultraviolette has announced the appointment of Abhijit Singh Brar as its Head of Marketing. In his new role, Brar will lead the company’s brand and marketing initiatives, focusing on brand positioning, product launch strategies, and demand generation as Ultraviolette expands its product portfolio and strengthens its presence across India and international markets.
Brar brings over two decades of experience in brand building, growth marketing, and business leadership. He spent more than eight years at Royal Enfield, where he helped establish the marketing function and contributed to the brand’s growth in India. He subsequently led Royal Enfield’s international marketing operations across Europe, North America, Australia, Latin America, and Southeast Asia. His tenure included several major global product launches and market expansion initiatives across South America and Southeast Asia.
Commenting on the appointment, Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said, “We are excited to welcome Abhijit to Ultraviolette at a significant stage in our growth journey.” He highlighted Brar’s experience in building consumer brands and supporting Royal Enfield’s international expansion, adding that his expertise would help strengthen Ultraviolette’s market position as the company broadens its portfolio and reaches new customer segments.
Before joining Ultraviolette, Brar held senior marketing and business strategy positions at Lodha. His earlier professional experience includes roles at Bacardi and Diageo, where he worked across brand strategy, consumer engagement, and commercial leadership.
Founded in 2016 by Narayan Subramaniam and Niraj Rajmohan, Ultraviolette focuses on electric vehicle platforms and battery technology. The company is backed by investors including Lingotto, TDK Ventures, Qualcomm Ventures, Zoho Corporation, TVS Motors, Yali Capital, and Speciale Invest. Ultraviolette has also expanded its international footprint, exporting motorcycles to 20 countries across Europe, including Germany, France, Spain, Portugal, the UK, Belgium, the Netherlands, Italy, Switzerland, and Hungary.
