OEM Focuses on Localized Battery Development and Production to Meet Growing Regional Electric Vehicle Demand


ResearchAndMarkets, a prominent research platform, has released a comprehensive report highlighting a substantial surge in the global electric vehicle (EV) market. According to the report, the market is poised to experience a remarkable 44% year-on-year growth in unit sales in 2023, with major contributions from key regions including China, Europe, and North America. The escalating demand for EVs, driven by a focus on reducing carbon emissions, has prompted significant investments and strategic moves by Original Equipment Manufacturers (OEMs) to secure their positions in this competitive market.

Key Findings:

  • Top OEMs’ Sales Projections: Leading EV manufacturers such as BYD, Tesla, and Volkswagen are expected to collectively sell 5.7 million EVs in 2023, reflecting a substantial increase from the 4 million units sold in 2022. The growing demand for EVs signals a clear shift in the automotive industry, encouraging OEMs to invest heavily in EV development.
  • Strategic Investments: OEMs are channeling substantial investments into securing the future supply chain for critical materials required for EV production. Additionally, co-development of technological innovations and localized manufacturing strategies are being adopted to cater to specific market demands, especially in regions like China.
  • Challenges in Charging Infrastructure: While OEMs are focusing on EV production, the report highlights the need for extensive improvements in charging infrastructure networks. Although efforts are being made, the current charging infrastructure deployments are still insufficient to meet the rising demand for EVs.
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Regional Focus:

  • North America: Favorable government policies and a surge in EV demand have made North America an attractive market for OEM investments. The region is expected to witness significant investments in the coming years.
  • China and Europe: These key markets are anticipated to experience moderate to high investments, reflecting the global trend toward embracing electric vehicles.

OEMs in the Spotlight:

Prominent OEMs such as BMW, Ford, General Motors, Honda, Hyundai-Kia, Mercedes-Benz, Nissan, Stellantis, Tesla, Toyota, and Volkswagen have been profiled in the report. It delves into their electrification investments, future sales targets, and strategies to achieve these targets, offering valuable insights for stakeholders in this dynamic industry.

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