Ashok Leyland Forge Partnership With CSB Bank For Customized Financial Solutions

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Ashok Leyland, a commercial vehicle manufacturer within the Hinduja Group, has partnered with CSB Bank Ltd. through a Memorandum of Understanding (MoU) to deliver tailored financial solutions for their customers. Under this agreement, CSB Bank will offer comprehensive financial services to Ashok Leyland’s customer base, including customized vehicle loans to meet diverse customer requirements. The primary objective of this collaboration is to provide convenient vehicle financing to benefit customers.

Gopal Mahadevan, CFO and Director of Ashok Leyland expressed that this partnership with CSB Bank underscores their dedication to enhancing customer satisfaction. Through this strategic alliance, they aim to provide financing solutions that precisely match customer preferences and needs. Leveraging their extensive network of dealerships, they are confident in delivering optimal financial products to their diverse clientele in the commercial vehicle sector.

Narendra Dixit, Group Head and Head of Retail Banking at CSB Bank emphasized that their collaboration with Ashok Leyland, a leader in commercial vehicle manufacturing, marks a significant milestone. This partnership holds great promise as it enables CSB Bank to expand its personalized offerings nationwide. This diversification not only enhances their asset portfolio but also allows them to reach new consumer segments. Together, they anticipate driving further growth and success within the commercial vehicle industry.

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Both CSB Bank and Ashok Leyland’s sales and marketing teams will work closely to develop joint marketing and financing initiatives.

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