Oben Electric, a leading Indian performance electric motorcycle brand, has officially unveiled its first company-owned experience center in HSR Layout, Bengaluru, marking a significant milestone in the electric vehicle industry. The expansive facility, spanning over 3000 square feet, has been designed to immerse customers in the world of Oben’s flagship electric motorcycle, the “Oben Rorr.” Located in the bustling HSR Layout of Bengaluru, Karnataka, the Oben Electric Experience Centre stands as one of India’s largest electric 2-wheeler experience centers. The inauguration ceremony occurred on Thursday, August 31, 2023, and the doors promptly opened to the public, welcoming enthusiasts and curious customers alike.
This avant-garde experience center represents a paradigm shift in how customers interact with electric vehicles, transcending the conventional showroom concept. Through an elegant fusion of futuristic design and cutting-edge customer interaction technologies, Oben Electric aims to redefine the electric vehicle ownership experience. The center is divided into four distinct zones, each offering a unique experience:
Moto Live: This zone serves as the heart of the experience center, providing a vibrant atmosphere where customers can interact with the live product, gaining insights into its key features and specifications.
Moto X: Here, customers have the opportunity to explore the inner workings of the Oben Rorr, both physically and virtually. Utilizing advanced technologies such as interactive displays, and augmented reality, visitors can delve deep into the motorcycle’s intricate features.
Moto Zen: Unveiling a first-of-its-kind concept in 2-wheeler showrooms, Moto Zen offers a relaxed café-like ambiance, encouraging customers to engage in conversations, share experiences, and discuss their thoughts on the Oben Rorr and electric mobility in general.
Moto Rack: Showcasing an exclusive range of accessories and merchandise that complement the Oben Rorr, this zone caters to those seeking to enhance their electric motorcycle experience.
Madhumita Agrawal, the Founder and CEO of Oben Electric, expressed her excitement about the launch, stating, “Walking into our inaugural experience center in Bengaluru feels like witnessing a dream materialize. This experience center embodies our dedication to innovation and customer focus, setting fresh benchmarks in the electric mobility sector. The showroom’s immersive design and cutting-edge technology mirror our brand values while offering a platform for enthusiasts to explore, learn, and engage. We’re thrilled to invite everyone to join the new age of EV lifestyle with Oben Electric.”
This launch represents the beginning of a broader expansion plan for Oben Electric. The company intends to establish additional FOFO (franchise-owned, franchise-operated) experience centers across Bengaluru and extend its presence to all major metro cities in India by the end of the fiscal year, ensuring widespread access to their groundbreaking performance electric motorcycle.