In a video released today, Honda unveils a new interior design philosophy that will shape the interior design of future Honda models. Johnathan Norman, Creative Leader for Interior Design at Honda in the United States, provides insight into the new philosophy behind the interior design trend.
Inspired by the classic person-centered designs of early Honda vehicles, the brand’s new philosophy of simplicity and “something ” helps enhance the driving experience by removing complexity and enhancing the user experience. by means of careful and pleasant design elements. The new design philosophy introduces a renewed focus around Honda’s classic vision, “Maximum Person / Minimum Machine”, which maximizes cabin space while minimizing the space required for mechanical components.
“Simplicity in design requires not only a strong philosophy, but also a discipline geared towards the user experience,” said Norman. “We’ve heard from designers working for other brands who say they were inspired by the simple, person-centered design of the old Hondas. Well, so have we!”
For Honda, this means that the interior design is focused on the people who are in the vehicle, which is why it has tended to develop interiors free from visual disturbances, prioritizing thin pillars, a low exterior dash of the hood and an extensive system. windows for excellent visibility, allowing the driver and passengers to see the road and the environment around them.
The ” and something ” is the personality and character of the design, which aims to evoke a positive emotional response from the driver and passengers, expressed through design details such as the careful fabrication of a knurled handle or beauty. of a material.
Norman indicates that the philosophy of “simplicity” will be Honda’s design language, while the “something” is the unique personality and appeal of each model. “We are implementing this design style with the new Hondas that we are designing in the studio right now,” he said. “It is our ‘simple’ design approach with the ‘and something’ that will help differentiate each product and make future Honda vehicles something that people want to drive and generate excitement about using.”