As anticipation builds for the 18th Beijing International Automotive Exhibition (Auto China 2024), Nissan prepares to unveil a lineup of cutting-edge electric concept models tailored for the Chinese market. Set to kick off on April 25 at the China International Exhibition Center, the event promises to showcase Nissan’s commitment to electrification and intelligent technology in the automotive sector.
Amidst the backdrop of surging demand for AI-driven mobility solutions, Nissan’s showcase will feature the China debut of the all-electric Nissan Hyper Force concept and the Formula E Gen3 race car. These unveilings underscore Nissan’s dedication to innovation and sustainability while addressing the evolving needs of Chinese consumers.
Nissan’s booth will not only exhibit its electrified lineup but also highlight collaborations with leading Chinese companies in the field of intelligence. Employing innovative 3D technology, the booth’s design aims to provide visitors with a vivid demonstration of how Nissan vehicles will integrate into future lifestyles, showcasing the company’s vision for a sustainable society.
A highlight of the exhibition will be the first-time appearance of the Nissan Hyper Force, a next-generation EV sports concept designed to deliver an unparalleled driving experience. Equipped with innovative technologies such as all-solid-state batteries and advanced e-4ORCE all-wheel control, the Hyper Force embodies Nissan’s commitment to environmental sustainability and safety.
Also making its debut in China is the Nissan Formula E Gen3 race car, representing Nissan’s participation in the ABB FIA Formula E World Championship. Through this all-electric championship series, Nissan demonstrates its global EV expertise and brings the excitement of zero-emission racing to a global audience.
With China being a pivotal market for Nissan, the company’s participation in Auto China 2024 underscores its dedication to meeting evolving consumer needs and driving advancements in electrification and intelligent technologies. As part of its new global business plan, The Arc, Nissan aims to navigate changing market conditions while continuing its journey towards Nissan Ambition 2030, its long-term vision for the future.
The Nissan press conference is scheduled for the morning of April 25 at the W2 Hall, where the company will outline its strategies for the Chinese market and showcase its latest innovations in electric mobility. Auto China 2024 will run until May 4, offering automotive enthusiasts a glimpse into the future of mobility.
