Euler Motors has entered into a strategic partnership with Annapurna Finance Pvt. Ltd. to strengthen financing access and accelerate the adoption of electric commercial vehicles (EVs) across India.
The collaboration aims to expand vehicle financing solutions for fleet operators, small businesses, and last-mile delivery entrepreneurs—segments that are critical to India’s logistics ecosystem but often underserved by traditional lending institutions. With this partnership, Annapurna Finance joins Euler Motors’ growing network of over 15 financing partners.
As India’s transition to sustainable mobility gains pace, commercial EVs are emerging as a key driver of change, particularly in last-mile delivery and intercity logistics. However, access to affordable financing remains a major barrier to widespread adoption. The partnership seeks to address this gap by offering tailored financial products for Euler Motors’ range of electric three-wheelers and four-wheelers.
Annapurna Finance will leverage its strong presence in semi-urban and rural markets to reach customers who typically lack access to formal credit systems. By combining this reach with Euler Motors’ expanding footprint, the companies aim to unlock demand in high-growth but underserved regions.
Rohit Gattani, Vice President – Growth and Vehicle Financing at Euler Motors, emphasized that financing is a crucial enabler for EV adoption. He noted that the partnership is designed not only to improve credit availability but also to bring more operators into the EV ecosystem, enabling better income stability and business growth.
Echoing this, Asish Mishra, Head of Product at Annapurna Finance, highlighted the role of EVs as a viable income-generating asset. He stated that Euler Motors’ focus on product reliability and performance strengthens confidence in EV financing, leading to improved efficiency and earnings potential for customers.
Euler Motors also continues to adopt a data-driven approach to financing, offering deeper insights into vehicle performance and reliability. This helps financial institutions make more informed lending decisions and supports the development of a stronger EV financing ecosystem.
The partnership aligns with both companies’ broader vision of promoting financial inclusion and clean mobility. By improving access to electric commercial vehicles, the collaboration is expected to support MSME growth, empower gig economy workers, and contribute to reducing carbon emissions.
As India pushes toward a greener future, such collaborations between automakers and financial institutions are likely to play a pivotal role in scaling EV adoption nationwide.
