Nissan Motor Co., Ltd. has announced its long-term strategic vision, “Mobility Intelligence for Everyday Life,” outlining a customer-centric roadmap focused on AI-driven vehicles, electrification, and streamlined global operations.
The new vision emphasizes the development of AI-Defined Vehicles (AIDV), integrating advanced technologies to make mobility safer, more intuitive, and seamlessly connected to daily life. The company aims to deploy its AI Drive technology across 90 percent of its vehicle lineup in the long term.
President and CEO Ivan Espinosa said the vision marks a pivotal moment for the automaker as it prepares to move beyond its current Re:Nissan plan. “Our vision defines where Nissan is headed, with customer experience as our guiding priority,” he stated, highlighting a focus on innovation, accessibility, and value.
AI and Electrification at the Core
Artificial Intelligence will play a central role in Nissan’s future, combining AI Drive and AI Partner technologies to enhance autonomous driving and user interaction. The next-generation ProPILOT system, expected in models like the upcoming Elgrand by 2026, will feature end-to-end autonomous capabilities by fiscal 2027.
Electrification remains a key pillar, with Nissan expanding its e-POWER hybrid technology alongside a broader mix of hybrid, plug-in hybrid, and range-extender solutions. This approach aims to cater to diverse global market needs while accelerating the transition toward fully electric vehicles.
Leaner Product Portfolio
As part of its restructuring, Nissan plans to reduce its global lineup from 56 to 45 models. The company will focus on four key categories—Heartbeat, Core, Growth, and Partner—to define each model’s role and improve efficiency.
Highlighted future models include the hybrid e-POWER versions of the X-Trail and Rogue, the fully electric Juke EV, the return of the rugged Xterra, and the iconic Skyline performance model. In the premium segment, Infiniti will be revitalized with new offerings, starting with the 2027 QX65 SUV.
Industrial and Market Transformation
Nissan is also revamping its industrial model through a “Product Family” strategy, shifting toward shared platforms and architecture-led development. This is expected to improve cost efficiency, quality, and speed of innovation.
Globally, the company has identified Japan, the United States, and China as its three lead markets. Each will serve as both performance drivers and innovation hubs, supporting Nissan’s ambition to scale technology and meet regional demand effectively.
Japan will act as a testing ground for advanced technologies, while the U.S. will anchor growth with a target of one million annual sales by 2030. China, meanwhile, will focus on cost efficiency, rapid development, and exports, also aiming for one million units in annual sales.
Nissan’s new vision comes as the company enters the final phase of its Re:Nissan plan, which has focused on improving cost structure, capacity utilization, and product competitiveness.
Reinforcing its long-term outlook, Espinosa said Nissan will continue prioritizing customer needs while leveraging AI and electrification to drive sustainable growth. The company is expected to provide further updates when it announces its full-year financial results in May.
