Kia Corporation made waves today at its CEO Investor Day in Seoul, Korea, where it unveiled an ambitious roadmap for the future, placing electrification at the forefront of its strategic vision.
In a bid to fortify its position in the rapidly evolving global mobility industry, Kia shared updates on its mid-to-long-term business strategy, emphasizing a steadfast commitment to electrification and sustainable mobility solutions. Building upon the innovative strides made since the announcement of its initial business initiatives, Kia is poised to redefine the automotive landscape with its forward-thinking approach.
At the heart of Kia’s updated strategy lies a bold sales target for the year 2030: a staggering 4.3 million units annually, including a significant focus on electric vehicles (EVs). This figure represents a substantial 34.4 percent increase from the brand’s 2024 annual goal of 3.2 million units, signaling Kia’s unwavering dedication to growth and innovation.
Crucially, Kia aims to establish itself as a frontrunner in the EV market, with plans to lead the charge by selling a higher percentage of electrified models among its total sales. This includes a diverse array of hybrid electric vehicles (HEVs), plug-in hybrids (PHEVs), and battery EVs, with a projected sales volume of 2.48 million units annually by 2030, constituting a remarkable 58 percent of Kia’s total sales.
Ho Sung Song, President and CEO of Kia, expressed confidence in the company’s strategic direction, highlighting the pivotal role of innovation and adaptability in navigating the dynamic mobility landscape. “Following our successful brand relaunch in 2021, Kia is enhancing its global business strategy to further the establishment of an innovative EV line-up and accelerate the company’s transition to a sustainable mobility solutions provider,” remarked Song. “By responding effectively to changes in the mobility market and efficiently implementing mid-to-long-term strategies, Kia is strengthening its brand commitment to the wellbeing of customers, communities, the global society, and the environment.”
As Kia sets its sights on electrification and sustainable mobility, the company’s bold aspirations underscore its unwavering dedication to shaping the future of transportation. With innovation driving every aspect of its operations, Kia is poised to lead the charge towards a greener, more sustainable automotive landscape.
