In a groundbreaking brand launch event held in Bahrain, BYD, the globally acclaimed manufacturer of new energy vehicles (NEVs) and power batteries, showcased its unwavering commitment to sustainable transportation. Partnering with local dealer Fakhro Motors, BYD proudly introduced two revolutionary models, the BYD HAN EV and the BYD ATTO 3, setting a new standard for the company’s footprint in Bahrain and reinforcing its status as a world leader in NEVs and power batteries.
The event, attended by high-profile dignitaries including Minister of Industry & Commerce, H.E. Abdulla bin Adel Fakhro, and Chinese Ambassador to Bahrain, Mr. Ni Ruchi, marked a significant milestone for BYD in the region.
The BYD ATTO 3, a sleek C-segment SUV built on the advanced e-platform 3.0, seamlessly integrates intelligence, efficiency, safety, and aesthetics. Boasting a remarkable drag coefficient of 0.29 and an impressive acceleration from 0 to 100 km/h in just 7.3 seconds, the BYD ATTO 3 exudes a sporty and dynamic character.
Meanwhile, the BYD HAN EV, positioned as BYD’s flagship model, showcases cutting-edge technologies and a distinctive design that blends profound Chinese culture with the expressive face of the oriental dragon.
Attendees at the launch event were treated to an immersive experience with an experiential zone, allowing them to explore the allure of new energy vehicles through live displays and interactive experiences, including VTOL demonstrations.
AD Huang, General Manager of BYD Middle East & Africa, remarked, “BYD is dedicated to leveraging technological innovation for a better life. In Bahrain, BYD is working closely with premium partner Fakhro Motors to provide more localized services to local consumers. We will also continue to offer Bahraini consumers more sustainable and intelligent mobility solutions, contributing to a more ecological urban transportation ecosystem.”
BYD, a global leader in new energy vehicles, recently achieved a significant milestone by producing its 6 millionth new energy vehicle on November 24, 2023. The company’s new energy vehicle presence spans six continents, covering over 70 countries and regions and reaching more than 400 cities.
Looking ahead, BYD remains focused on sustainable development, pledging to continue developing new technologies, upholding its commitment to environmental responsibility, and delivering enhanced mobility experiences to customers worldwide.
