In a groundbreaking move that is set to transform the landscape of two-wheeler ownership in India, OTO, a leading digital commerce platform specializing in two-wheeler financing, has announced a strategic digital business partnership with Ather Energy, the country’s premier electric scooter manufacturer. This collaboration aims to make Ather’s electric vehicles more accessible and convenient, especially for the younger and GenZ demographic across India.
The partnership is poised to redefine two-wheeler ridership, particularly for the often-overlooked premium customer segments. Through this alliance, aspiring two-wheeler purchasers will now have the opportunity to access seamless financing options at their doorstep, enhancing the overall ownership experience of Ather electric vehicles.
Ather customers stand to benefit from OTO’s innovative and appealing finance and commerce options, including the introduction of Super EMI. This financing option offers 35% lower Equated Monthly Installments (EMIs) compared to traditional banks, coupled with the advantages of an affordable, flexible, and convenient repayment structure. This strategic collaboration not only provides a broader array of tailored financing choices but also ensures that buyers enjoy the reliability and trust associated with transacting on the OTO commerce platform.
Sumit Chhazed, Co-Founder and CEO of OTO expressed enthusiasm about the alliance, stating, “The OTO-Ather partnership represents a momentous leap forward in our journey to redefine two-wheeler financing and help the EV industry grow and strengthen in India. By collaborating with Ather Energy, a trailblazing name in e-scooters, we are opening doors to a new level of convenience and accessibility for EV enthusiasts on our platform across India.”
He further highlighted the unique financial solutions that OTO offers, including the Super EMI, which aims to deliver reduced EMIs and a versatile repayment framework. This partnership reflects OTO’s commitment to providing a wide range of personalized financing choices, coupled with the unique advantages of its platform.
The benefits of OTO’s industry-leading initiatives in two-wheeler finance will be available to Ather customers in all the 22+ cities where OTO is present in India. This collaboration not only signifies a significant milestone for OTO but also marks a step forward in the world of two-wheeler mobility. Together, OTO and Ather are set to chart a course towards the growth of the EV segment, ultimately benefiting a wide spectrum of customers seeking efficient and flexible buying options.