Tata Motors Embarks on a Revolutionary Journey in SUV Excellence


Tata Motors, the forefront automotive manufacturer in India, has officially opened bookings for the eagerly awaited new Harrier and Safari models. Building on the remarkable achievements of their forerunners, the new Harrier and Safari are set to revolutionize the driving experience. They combine state-of-the-art technology, unparalleled safety features, and a design philosophy that showcases Tata Motors’ commitment to innovation and perfection.

From today onwards, customers have the opportunity to reserve their preferred SUV choice – either the Harrier or Safari – at any authorized Tata Motors dealership or through the company’s website, with a booking fee of just INR 25,000.

Commenting on this occasion, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “We are elated to commence the bookings of the New Harrier and Safari starting today. Our commitment to excellence, guided by the valuable feedback of our customers, has paved the way for these legends to usher into a new era of dominance. Built on the capable OMEGARC, these SUVs continue their legacy of superior design, advanced features, premium interiors, and a robust powertrain, only reimagined to better themselves on every front. We are excited to present to you the new wave of Tata Motors SUVs and are confident that these two products will represent the capability and the aspirations of not only our customers but also that of our brand!”

Crafted with a meticulously planned Persona strategy, the latest Harrier and Safari models exceed the expectations of their respective segments. These vehicles, rooted in their legendary heritage, have undergone a comprehensive reimagining to cater to the unique needs of their diverse customer base.

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The new Harrier showcases a dynamic and sporty design that resonates with the spirit of young consumers, epitomizing the relentless determination of young achievers striving to conquer new frontiers. Offered in four distinct personas – SMART, PURE, ADVENTURE, and FEARLESS – the Harrier boasts personalized design, cutting-edge features, advanced technology, and exceptional comfort. This blend makes the Harrier a steadfast companion on one’s journey towards realizing their aspirations and more. Setting new benchmarks, the Harrier introduces several segment-first features such as ADAS with Adaptive Cruise Control, 7 Air Bags, Smart E-Shifter, Paddle Shifters, and Dual Zone Fully Automatic Temperature Control, among others.

Taking the SUV experience to greater heights, the new Safari exemplifies Tata Motors’ dedication to delivering a sophisticated flagship product. It offers elevated levels of luxury and comfort, blending opulent materials and finishes with high-tech digital controls. Catering to diverse preferences and needs, the Safari is available in four personas – SMART, PURE, ADVENTURE, and ACCOMPLISHED. Equipped with features like Bi-LED Projector Headlamps, Gesture Controlled Power Tailgate, 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL Modes, and R19 Alloys, the new Safari provides customers with a multitude of enhancements, making it a fully equipped and desirable choice.

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Responding to popular demand, Tata Motors will also introduce the new Harrier and Safari in their #DARK avatars, adding an element of style and uniqueness to these already impressive SUVs.

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