In a remarkable achievement, Maruti Suzuki’s Grand Vitara celebrated its first anniversary by reaching the fastest 100,000 unit sales milestone in the highly competitive Mid-SUV segment in less than a year. This accomplishment underscores the Grand Vitara’s extraordinary success and versatility in meeting the diverse demands of Indian consumers.
The Grand Vitara lineup, known for its wide array of variants, has earned acclaim across the board. Among its offerings, the Intelligent Electric Hybrid and Suzuki ALLGRIP SELECT variants have particularly stood out for their exceptional performance.
Designed to cater to the modern-age consumer, the Grand Vitara has reshaped the SUV landscape in India. The Grand Vitara Intelligent Electric Hybrid, equipped with an e-CVT transmission, boasts best-in-class fuel efficiency of 27.97 km/l#. It also incorporates an impressive array of high-tech features, including a colored Head-Up Display, a 360-degree parking camera system, and ventilated seats, among others.
Speaking about this momentous achievement, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “For over four decades, Maruti Suzuki has been a pioneer in the automotive industry, consistently setting new standards with its innovative product portfolio. The introduction of the Grand Vitara last year marked a new era, offering a truly magnificent experience to SUV enthusiasts nationwide. This remarkably versatile SUV excels in navigating diverse terrains and satisfies a wide range of consumer preferences, earning it a favored status among our discerning customers. The Grand Vitara has significantly boosted Maruti Suzuki’s presence in the SUV segment, with the company currently holding the No. 1 position with a market share of 22%. In just twelve months since its launch, the Grand Vitara has achieved an impressive milestone, winning the hearts of over 100,000 customers.”
Mr. Srivastava continued, “The Grand Vitara’s profound impact on Maruti Suzuki’s standing in the SUV market is evident through the ten awards it has received since its launch and its contribution to nearly 20% of NEXA’s overall sales. We extend our heartfelt gratitude for the enthusiastic response from our valued customers and remain optimistic that this SUV will continue to bring the joy of mobility to countless others. Grand Vitara is leading the premiumization of the Mid-SUV segment, with an impressive 43% high-income audience. What sets it apart is our comprehensive technology offerings, ranging from Intelligent Electric Hybrid to ALLGRIP SELECT, catering to the diverse needs of premium consumers, whether they are technology enthusiasts or adventure seekers.”
Designed to dominate every road, the premium SUV Grand Vitara boasts dynamic and aggressive exterior design, sophisticated interiors, a range of technologically advanced segment-leading features, and exciting powertrain choices. The Intelligent Electric Hybrid has been at the forefront of sustainable mobility for the company, setting new benchmarks for SUV enthusiasts in India.
The Grand Vitara proudly showcases NEXA’s signature design language, ‘Crafted Futurism,’ tailored to match the refined tastes of NEXA customers. This premium SUV delivers exceptional fuel efficiency through its revolutionary Hybrid powertrains. Currently, Grand Vitara offers 12 variants across Intelligent Electric Hybrid, Progressive Smart Hybrid, Suzuki ALLGRIP SELECT, and CNG models. In terms of safety, the Grand Vitara incorporates a host of active and passive safety features, including the recently introduced Acoustic Vehicle Alerting System (AVAS) in its hybrid variant.
Maruti Suzuki’s Grand Vitara continues to make waves in the Indian automotive market, reaffirming its position as a standout performer in the Mid-SUV segment.