Renault Introduces ‘Renault Experience Days’ in India


Renault India Private Limited (RIPL), the leading European car brand in India, is thrilled to announce the groundbreaking launch of its pioneering campaign, “Renault Experience Days.” This revolutionary and immersive initiative is set to redefine the way Indians interact and connect with the brand.

“Renault Experience Days” introduces two exceptional initiatives: the innovative “Showroom on Wheels” and the innovative “Workshop on Wheels.” This nationwide campaign will cover 625 locations across 26 states and 3 Union Territories, making it the first-ever of its kind in the Indian market. This historic campaign marks a significant milestone for Renault in India, marking the beginning of an extraordinary transformation for the brand in the country.

The “Renault Experience Days” campaign underscores Renault’s unwavering dedication to innovation and customer-centricity. With the introduction of the pioneering “Showroom on Wheels” and the efficient “Workshop on Wheels,” Renault is revolutionizing the way customers experience the brand by bringing the showroom and vehicle servicing directly to their doorsteps. This approach aims to deliver an unmatched and delightful experience for Indian consumers.

In addition to these initiatives, “Renault Experience Days” will also offer on-the-spot test drives, convenient booking options, and car finance facilities at all 625 locations. This comprehensive approach provides customers with a one-stop solution, making it easier and more convenient for them to explore, purchase, and enjoy Renault vehicles.

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Mr.Sudhir Malhotra, Vice President Sales Marketing at Renault India Private Limited (RIPL), shared his excitement about the initiative, stating,, “We are thrilled to introduce the ‘Renault Experience Days’ campaign in India, a country that holds immense importance in Renault’s strategy. This unique initiative underlines our dedication to crafting customer-centric experiences that exceed expectations. With the ‘Showroom on Wheels’ and ‘Workshop on Wheels’ initiatives, we aim to break barriers and reach out to customers in every corner of the nation, strengthening our connection with the people of India.” 

Renault’s exceptional achievements in its home country, France, where it leads in sales volume and secures the second position in Europe, demonstrate the brand’s unwavering dedication to excellence and continuous innovation. With the introduction of “Renault Experience Days,” the brand embarks on the next phase of its growth trajectory in India. This initiative serves as a pivotal step for Renault India as it aims to make a significant and lasting impact in the Indian market, further solidifying its position as a frontrunner in the automotive industry.

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The “Showroom on Wheels” will act as a mobile extension of Renault’s traditional showrooms, presenting potential customers with the chance to intimately explore the latest Renault vehicles. With knowledgeable sales personnel onboard, customers will receive detailed information and assistance in making well-informed choices.

Conversely, the “Workshop on Wheels” initiative aims to provide effortless maintenance and servicing of Renault vehicles right at the customers’ doorsteps. Staffed by highly skilled technicians and equipped with state-of-the-art tools, these mobile workshops will offer unparalleled convenience and efficiency to Renault owners nationwide.

The Showroom on Wheels will showcase interactive displays of Renault’s latest models, including the versatile Triber, the sporty Kiger, and the stylish Kwid. Visitors will have the opportunity to explore Renault’s innovations, cutting-edge technology, and safety features while also enjoying the convenience of test driving their favorite models.

The Renault Triber, renowned as the safest mass segment 7-seater in India, offers exceptional quality, modularity, and attractive design, along with superior value packaging. Notably, it boasts one of the largest boot spaces of 625 liters in its category, providing ample storage capacity. Safety is a top priority for Renault, as evident from the Triber’s impressive 4-Star Safety Rating for Adult occupant safety awarded by Global NCAP.

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Renault India warmly welcomes everyone to join this transformative journey and be a part of the unparalleled experiences that the brand seeks to bring to the Indian automotive landscape.

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