Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, has announced its festive performance of recording phenomenal growth in sales of its “Ampere” brand of electric 2-wheelers. During the Sept-Oct ‘22 festive period, Ampere broke all its past sales records and achieved a milestone sale of over 16500 units as per Vahan data. Moving beyond metros, Greaves also reinvigorated demand for affordable, clean-tech, last-mile mobility in the states of Bihar, Chhattisgarh, Gujarat, Odisha, Punjab, Rajasthan, and Chandigarh, with exponential growth over the last year. The growth indicates that the EV industry has truly arrived at an inflection point, with consumer demand gaining steady velocity year-on-year.
Several factors contributed to these milestones. The recently concluded Ampere ‘Go Electric’ Fest, with attractive benefits & giveaways, easy financing options as well as corporate and B2B partnerships forged with several channels, including Flipkart, stimulated a surge in sales at a national scale, and enabled consumers to choose their preferred electric two-wheeler across India. As a part of an exciting contest, four lucky customers, from Punjab, Rajasthan, Telangana, and Odisha won a complimentary Ampere Magnus EX electric scooter. Customers also won other attractive gifts as well. The campaign not only stirred consumer sentiments on-ground but also resonated with its target audience virtually, trending at 1 on Twitter on 20th October 2022.
Commenting on the record-breaking sales during the festive season, Mr. Sanjay Behl, CEO and Executive Director of Greaves Electric Mobility Private Limited (GEMPL) said, “As one of the earliest and longstanding entrants in the EV sector, Greaves has always committed itself to make last mile mobility a reality for the masses. The success is a testament to GEMPL’s continuous endeavor to accelerate EV adoption, with not just best-in-class products, but also by creating an entire ecosystem that facilitates EV adoption through financing, retail, after-sales services, and technology. It is truly a significant moment to witness the growth of electric two-wheelers across Tier I and Tier II cities as well, signaling that the future is indeed electric!