Ashok Leyland’s LCV vertical has signed a Memorandum of Understanding (MoU), with Adani Capital Pvt Ltd to enter into a strategic financing partnership for its range of Light Commercial Vehicles. This MoU will enable both Ashok Leyland and Adani Capital to offer customized financial solutions for their customers in the Small Commercial Vehicle and Light Commercial Vehicle segments.
Adani Capital will work towards catering to the customers’ needs through CV loans with easy monthly repayment plans, best suited for customers. Moreover, they will leverage technology to enhance customer experience.
Commenting on this partnership, Mr Rajat Gupta, Head-LCV, Ashok Leyland said, “Ashok Leyland is delighted to partner with Adani Capital to offer customised financial solutions to its customers. This association will help Ashok Leyland gain an edge in the market. Ashok Leyland’s LCV range of products comes with advanced and innovative technology that offers its customers best-in-class mileage, comfort and load carrying ability. This reduces the total cost of ownership, thereby providing more profit in their business. Ashok Leyland has embraced future-ready technology to offer digital platforms and services that are ahead of the curve, thereby living by its brand promise of ‘Aapki Jeet, Hamari Jeet’.”
Speaking on the partnership, Mr Saibaba Kelkar, Business Head, Adani Capital said, “In our company, funding to commercial vehicles is offered through dedicated RMs and a wide network of branches. We always try to offer customized solutions to the end user along with attractive commercials, combined with faster TAT. By leveraging the company’s extensive physical and digital reach, we would be able to offer our wide range of financial solutions to Ashok Leyland customers and their dealers.”
Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of commercial vehicles in India and the 4th largest manufacturer of buses in the world. The Light Commercial Vehicle (LCV) vertical completes Ashok Leyland’s presence in the Commercial Vehicle space as a full-fledged CV player, offering customer solutions from 2 T to 7.5T GVW in the load carrying segment with its DOST, BADA DOST and PARTNER range and 20 seats to 40 seats in the passenger carrying segment with its MiTR range of School and Staff Buses.