Estimated Reading Time: 2 minutes
EMobility+ had an exclusive conversation with Dr. Yogesh Bhatia – MD and CEO, LML Electric, and understood the differentiating factors of the company, manufacturing challenges faced, and the way it combats these. He also spoke about the approach to maintaining a sustainable supply chain.
With the rapidly growing EV sector in the country and lots of players already coming into this space, where do you see LML Electric in the run?
The EV sector is seeing an unprecedented rate of growth which will continue for the foreseeable future, however, what is critical to understand is the fact that most players currently are looking at short-term gains with offerings that are from Chinese imports. The Indian market, consumer behavior, and conditions are unique and it is critical to understand that. What will define a brand and company’s success in the future would be their understanding of the consumer and a value proposition which is designed for long-term adoption. We at LML electric understand and take this very seriously which is why we are heavily investing in global R&D, NPD but all based in India and designed around the Indian consumer.
In your opinion what will be the differentiating factor for LML in the segment?
LML Electric would be focused on building product solutions that are smart, innovative, and future-ready today. We will be building a category and range of products that are not just electric but empowered with industry and category first features and characteristics.
What are the top 3 manufacturing challenges you face as an OEM with the transition to electrification? What is your approach to combat these?
The biggest and the most vulnerable aspect in terms of a challenge is that of over-dependence on China for parts, technology, and supply chain. Such a level of dependency means a volatile and uncontrollable situation that is uncalled for and must be addressed by becoming self-sufficient and “Aatmanirbhar”.
As an OEM how do you see the supply chain challenge specifically when there is a global shortage of chips and semiconductors?
The entire automotive sector has been severely affected by the global pandemic, especially with the shortage of chips and semiconductors which are an integral part of any small, medium, or big auto product. The situation on this would continue to remain grim over the next two quarters, though the challenge can also be viewed as an opportunity for Indian OEMs to up their game and capitalize.
What is your approach to maintaining a sustainable supply chain in order to match the production demand?
We work on a forecast of six months to nine months of projected demand curves however a pandemic like global calamity can sometimes change the entire situation wherein the world is still battling for over two years now. Given the current situation, we are ramping up local partners and facilities to ensure we no longer depend on the import of components and parts. Another key development is our investments in NPD with which we are going to have some very compelling results which are made in and made for India.