Montra To Lead EV Business

Montra E-Bike
A file photo of electric bike of Montra Brand

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TI Cycles of India (TII) which is a part of Murugappa Group announced a new brand to lead its electric vehicles business, Montra. The brand is evolving rapidly in its mobility landscape while retaining its value. Montra brand will enter into 3 segments which are last-mile delivery, personal mobility, and last-mile commute.

In the personal mobility segment, TII has launched electric bicycles. The last-mile commute segment is anticipated to be released in Q1 of FY22-23 which is TII’s first venture that will include three-wheel electric autos. The last-mile delivery will introduce three-wheeler electric cargo vehicles. The company plans to enhance the quality of life of people with eco-friendly personal mobility solutions.

Vellayan Subbiah, MD, Tube Investments of India, said, “We have been an integral part of the mobility industry through our bicycle, automotive body/components, and manufacturing businesses. Our foray into Electric Vehicle is a step forward in line with our long-term vision, to be an integral part of Electric Mobility and revolutionize the automotive segment through product and creating an ecosystem for the segment to flourish. The Montra logo is designed to symbolize our brand value and long-term ambition”. 

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“The brand aims to power the dreams and ambitions of a whole new generation by designing smart, best-in-class mobility solutions that fuel progress. The New Logo is inspired by an Eagle representing rising ambition, vision, fearlessness, agility, efficiency, and tenacity to go for glory,” he said.

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