TCS Joins Jaguar Racing As Title Partner


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Tata Consultancy Services join iconic British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Jaguar TCS Racing.

The leading global IT services, consulting, and business solutions organization, Tata Consultancy Services expand on their global sponsorship portfolio in endurance running events which include the TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon, and more – will become the title partner of Jaguar TCS Racing from season 8 with a new long-term multi-year partnership.

Jaguar Land Rover and TCS will build on an existing business relationship with the new Jaguar TCS Racing partnership. Translating its leadership in technology transformation and experience working with premier players in the automotive value chain, TCS has the ambition and belief to support Jaguar TCS Racing to become a global showcase for electrification.

The rebranding of the team includes a revised livery of the successful Jaguar I-TYPE 5 race car for the upcoming Formula E season. Additionally, Jaguar TCS Racing have been given additional prominence within Jaguar Land Rover’s recently launched motorsport division as part of the company’s Reimagine strategy. Jaguar TCS Racing’s goal is to ‘Reimagine Racing’ and use this highly relevant motorsport activity to test, learn, develop, collaborate, and share innovations including cutting-edge electric vehicle technologies across Jaguar Land Rover to benefit future road car development. Specifically, learnings and technology transfer from Formula E will help ‘Reimagine’ the Jaguar brand as an all-electric luxury brand from 2025, coinciding with the company’s commitment to the Gen3 era of Formula E.

As part of the reorganization, James Barclay takes on the role of managing director, Jaguar Land Rover Motorsport Limited in addition to his role as team principal of Jaguar TCS Racing. Jaguar Land Rover Chief Executive Officer, Thierry Bolloré, becomes the chairman of the new organization. All future opportunities and benefits for both Jaguar and Land Rover brands will be explored through this newly formed division.

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Heading into the final Gen2 season after the team’s most successful Formula E campaign, which saw Jaguar Racing finish as runner-up in the Teams’ World Championship, the British based racing team boasts a highly competitive and efficient race car in the Jaguar I-TYPE 5, and one of the strongest driver pairings with Sam Bird and Mitch Evans returning to provide speed, consistency, and highly valuable Formula E experience.

With only 87 days until the start of the new season, the race team have focussed on refining the most successful race car in Jaguar TCS Racing’s Formula E history including revisions in several software areas to improve energy management, making the race car faster and more efficient. The team have also invested time in understanding and simulating the new qualifying system and practicing in-garage pitstops, which will become a significant feature of the first 10 minutes of the new format.

Building on the existing and highly valued team partnerships, Jaguar TCS Racing are also proud to welcome Uncommon as the team’s new official teamwear partner in a new deal. As part of the team’s Race to Innovate platform, every item of teamwear for season 8 will be made using recycled materials.

James Barclay, Team Principal Jaguar TCS Racing: “Launch day is always exciting as we look forward to the possibilities of the upcoming season after months of hard work behind the scenes. Welcoming a brand-new title partner – Tata Consultancy Services – is a real honour and we look forward to a highly innovative and successful partnership together. It’s an announcement we’ve been looking forward to revealing and is an exciting time to see a global leader like Tata Consultancy Services joining other blue-chip brands in FIA Formula E. After our most successful season to date we have been working hard to improve further on our performance with the aim to race for more points, wins and ultimately the world championship.

I’m also incredibly proud to be appointed as Managing Director, Jaguar Land Rover Motorsport and Team Principal, Jaguar TCS Racing Formula E Team as a result of the newly launched motorsport division. During the off-season, we’ve introduced a new Motorsport Executive Committee dedicated to maximizing the opportunities of our motorsport activity including technology transfer from race to the road. It is very special to be an integral part of reimagining Jaguar’s all-electric future.”

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Thierry Bolloré, CEO Jaguar Land Rover, Chairman JLR Motorsport: “I would like to extend my welcome to Tata Consultancy Services. This partnership is a perfect example of the synergies that exist within the Tata group. Motorsport is the ultimate challenge and to succeed in this highly competitive arena you must excel in all areas. Technology, innovation, agility, unity, and teamwork are all important learnings which we can implement across the company and wider group. I recognize these benefits and want to make sure that our future motorsport activity structure is set up for maximum success.

“We could not Reimagine Jaguar without racing and beyond next season I am pleased to say that we are committed to the Gen3 era of Formula E. Jaguar TCS Racing will be a core platform for Jaguar on its journey to becoming an all-electric luxury brand from 2025. Good luck to all my teammates including Sam and Mitch on what promises to be another highly competitive and exciting season ahead.”

Rajesh Gopinathan, MD & CEO, Tata Consultancy Services: “We are delighted to expand our partnership with Jaguar Land Rover and join forces as Jaguar TCS Racing in a bid to harness collective knowledge and to innovate for a sustainable future for all. As the world races towards electrification, this collaboration will pave the way for the adoption of advanced technologies, utilization of cleaner energy, and the evolution of novel business models. Our efforts will go beyond business as usual to make a lasting impact on people, communities, and the planet.”

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Rajashree R, Chief Marketing Officer, Tata Consultancy Services: “This partnership with Jaguar Land Rover will create an opportunity in which both companies can gain valuable insights from the racing track to build a better future. What we learn will help to create new technologies to bringing clean, connected, autonomous, electric transportation to the fore. Both Tata Consultancy Services and Jaguar TCS Racing aim to create a purposeful future, leveraging innovation to drive sustainability.”

Paul Preuveneers, CEO and Founder at Uncommon: “We’re excited to be partnering with the team at Jaguar TCS Racing. We look forward to working together over the coming months and years to find innovative, sustainable solutions for their official teamwear and fan merchandise collections.”

Jaguar TCS Racing will race on the streets of Diriyah, Saudi Arabia on 28 and 29 January 2022 for the first of 16 races in 12 cities across the globe.

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