In a first of its kind industry development, Nexzu Mobility, India’s leading, homegrown e-mobility brand, has announced an innovative and sustainable packaging solution for all its e-commerce orders. The announcement comes alongside World Environment Day and further solidifies the brand’s commitment towards environmental protection. The company, that recently forayed into the e-commerce space, will now offer its unique sustainable packaging for all orders placed through its website or other online channels.
Instead of being thrown away, this packaging can be repurposed to fulfil various other user needs. The Nexzu Design and Branding team iterated over 20 concepts and 50 protypes over 15 months before deciding on three final designs. The current packaging can be transformed into stackable storage shelves and in the near future Nexzu will offer customers packaging that can transform into a bicycle stand and even a table tennis table complete with table tennis rackets.
Rohit Goidani, Brand Head, Nexzu Mobility, said, “At Nexzu Mobility, we are true to our brand values in everything we do. Innovation, customer centricity, and sustainability are the pillars upon which all our endeavours are built. Expanding the ambit of these beliefs to our packaging was simply the next natural progression for Nexzu Mobility. It brings us immense joy to be pioneering such creative solutions to repurposable packaging in India.”
Speaking on the development, Rahul Shonak – COO, Nexzu Mobility, said, “We are thrilled to mark this World Environment Day by announcing our new sustainable packaging initiative. This has been in the works for several months and we are finally ready with the final product. All you need to repurpose these boxes is a paper cutter – if you have ever built paper boats or paper rockets, you’re ready to take on this DIY project! We believe this will not only be good for our environment but also fun and useful for our customers – a definite win-win for Team Nexzu.”
Nexzu Mobility’s brand values – innovation, customer centricity, sustainability – have been driving its product design since its inception. Now, these values will also be reflected in its packaging, which has been inspired by everyday use cases. The e-cycles are delivered ready-to-assemble and become road ready within less than 10 minutes. The packaging, henceforth, will also be ready-to-assemble and serve a practical and valuable purpose in user’s lives.