Joint Venture Between Nissan And Mitsubishi Motors Marks 10 Years

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The joint venture between Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation, NMKV Co., Ltd., has marked ten years since its founding.

Nissan and Mitsubishi Motors established NMKV on June 1, 2011 as a 50/50 joint venture engaged in product planning and project management for minivehicles sold in the Japan market. NMKV, with the combined strengths of Nissan and Mitsubishi Motors in fields such as product planning and development, design, and purchasing, aims to consistently deliver competitive products to customers.

As of May this year, combined sales of vehicles produced under the joint venture have reached a cumulative total of 1.52 million units.

Nissan Dayz Highway STAR X ProPILOT Edition / Nissan Roox Highway STAR G Turbo ProPILOT Edition

Model timeline

June 2013 Nissan DAYZ
 Mitsubishi eK wagon and eK custom
February 2014 Nissan DAYZ ROOX
 Mitsubishi eK space and eK space custom
March 2019 Nissan DAYZ*
 Mitsubishi eK wagon and eK X (pronounced eK “cross”)*
March 2020 Nissan ROOX*
 Mitsubishi eK space and eK X space (pronounced eK “cross space”)*

*Fully remodeled

Nissan and Mitsubishi Motors collaborate closely from the product planning stage while pursuing distinct designs that embody the two brands. This results in models with a high level of competitiveness that fuse the knowhow and advanced technologies of the two companies. Models from both brands have earned high acclaim, with many winning prestigious awards. The latest Nissan ROOX and Mitsubishi eK space and eK X space were awarded “K Car of the Year” in the 2020-2021 Car of the Year Japan awards.

Mitsubishi Motors’ Mizushima Plant has made an investment of around eight billion yen, which is the first collaboration between Nissan and Mitsubishi Motors toward starting production of new electric minivehicles, and NMKV is working with both companies to promote this project. Going forward, NMKV will continue to contribute to strengthening the domestic competitiveness of Nissan and Mitsubishi Motors through the planning of new and attractive products and project management.

Commenting on NMKV’s 10 years of operations, Nissan President Makoto Uchida said, “The minivehicles planned and developed through NMKV have evolved greatly over the past 10 years. The latest models from Nissan and Mitsubishi Motors feature many Nissan advanced technologies and are designed to make customers’ lives more comfortable and exciting. We will continue to adopt electrification and autonomous driving technologies to further strengthen the appeal of our products, and we will significantly advance our business collaboration with Mitsubishi Motors.”

Mitsubishi Motors President Takao Kato said, “The latest model in the eK series, celebrating its 20th anniversary, is a reliable, comfortable mini-wagon that combines Mitsubishi Motors’ 60 years of expertise in minivehicle manufacturing with Nissan’s advanced technologies under the project management of NMKV. Going forward, we will continue to strengthen cooperation with Nissan and NMKV to provide products that delight our customers.”

NMKV President Junichi Endo said, “NMKV is combining the best of Nissan and Mitsubishi Motors to create appealing vehicles for Japan’s national car, the minivehicle. Going forward, the three companies will continue to strengthen the source of their strength, Japanese manufacturing capabilities, and cross-company and cross-functional collaboration to promote even better vehicle manufacturing through the teamwork of the Alliance.”

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