GWM’s first large luxury truck made its world debut at the Shanghai Auto Show 2021. After POER, the new model is another masterpiece developed on GWM’s new professional off-road platform.
The large GWM pickup truck is about six meters long and two meters wide with an impressive look. The front bumper looks untamed and noble, along with a huge front grille and square headlights, which form a perfect combination of power and superiority. The rear is designed with modern flashlights in a split style, giving it a distinctive and strong appearance. The new model has the world’s first independent double-A front and rear suspension systems and a 3.0T V6 + 9AT / 9HAT super kinematic chain. Thus, it can achieve absorption of electromagnetic shock in milliseconds and provide a sensation exactly as if it were flying over the ground. Representing the pinnacle of Chinese pickups, the model was developed independently by GWM.
GWM’s trucks have been in first place in domestic and export sales for 23 consecutive years, and their number of users worldwide has exceeded 1.9 million, ranking first in China and among the top five in the world. In December last year, GWM’s POER was officially launched abroad. Due to its excellent performance and resources to meet market demands, it won a series of formal media awards abroad within three months of its launch. This will help the GWM truck reach its goal of reaching the top spot in global sales by 2025.
Therefore, to accelerate the pace of globalization, GWM has established a global “12 + 5” production system, including 12 large vehicle production bases with all the necessary techniques and 5 KD factories. Its global R&D system has spread across Europe, North America and Asia, forming a “10 local in 7 countries” R&D standard, with R&D centers in Japan, USA, Germany, India, Austria and South Korea. sales network, a network of more than 500 dealerships has been established in more than 60 countries worldwide.
Andrew, director of truck design at GWM, said: “As the technology develops, the market changes and more users begin to accept the series, the GWM truck will present a more enriched design language.” In the globalization process, GWM will take into account the characteristics of different markets, designate teams of R&D professionals from different backgrounds, conduct in-depth research and market analysis in advance, continuously innovate products according to the needs and expectations of each market and create models that meet the diverse needs of global users.
