In a major initiative aimed at providing future resale value certainty for new car buyers, Honda Cars India Ltd. (HCIL) has introduced an Assured Buyback Program in collaboration with CARS24, India’s leading autotech platform. Announced as part of the Great Honda Fest campaign, the program ensures that customers can drive away with confidence knowing their vehicle’s resale value is guaranteed.
As part of this festive season’s triple bonanza, buyers can choose from a range of benefits, including cash discounts, maintenance packages, and the Assured Buyback Program, along with the chance to win gold worth up to ₹5 lakh. This initiative aims to enhance the customer experience by offering both short-term savings and long-term financial security, addressing the common concern of vehicle depreciation over time.
Kunal Behl, Vice President of Marketing & Sales, Honda Cars India Ltd., commented, “Honda cars are renowned for their reliability, quality, and strong resale value. Our partnership with CARS24 and the launch of the Assured Buyback Program underscores our commitment to providing buyers with unmatched value and peace of mind. This program ensures that our customers can enjoy the thrill of owning a Honda today, knowing they are safeguarded when it’s time for an upgrade.”
Ruchit Agarwal, Co-Founder and Chief Financial Officer of CARS24, added, “The Assured Buyback Program is designed to give car owners peace of mind from day one. With Honda’s impeccable reputation for quality, customers can focus on enjoying their new car, knowing that the future resale process is already secured.”
Key Benefits of the Assured Buyback Program:
Guaranteed Resale Value: No depreciation worries—buyers are assured of a future resale value.
Financial Flexibility: Helps customers plan for future financial goals, like upgrading to newer models or making other big investments.
Resale Security in Down Markets: Customers are protected against market fluctuations or economic slowdowns.
No Hidden Costs: Clear, upfront terms eliminate hidden fees and surprises at resale time.
Ideal for First-Time Buyers: Simplifies the car-buying process for new owners by removing concerns about future resale value.
Available across Honda dealerships and CARS24 outlets nationwide, this program offers a stress-free car ownership experience during the festive season, ensuring that customers can focus on enjoying their new Honda while securing a guaranteed future resale.
Honda’s Assured Buyback Program comes at a time when resale value is becoming increasingly important to Indian car buyers, and this initiative directly addresses those concerns, making the Great Honda Fest even more attractive to potential customers.
