The BMW Group has demonstrated strong performance in the first half of 2024, showcasing resilience and strategic success in a challenging market environment. According to the latest results, the company’s core BMW brand continues to grow, maintaining high delivery levels comparable to the previous year and demonstrating consistent financial strength.
The BMW Group reported an impressive EBIT margin within its strategic target range of eight to ten percent for ten consecutive quarters, with the Group EBT margin reaching 10.9 percent, surpassing the strategic target of 10 percent. A significant driver of this success is the high demand for BMW’s all-electric vehicles and premium models in the BMW and BMW M brands.
The company has successfully capitalized on the growing trend toward e-mobility, with the BMW brand achieving a remarkable 34 percent growth in electric vehicle sales, positioning it as the number one globally among major players. Models such as the BMW X1 and the luxury BMW 7 Series have seen one in five customers opting for their all-electric variants, the iX1 and i7, respectively. Additionally, the BMW i4 has emerged as the best-selling electric vehicle in the lineup, continuing its double-digit growth.
BMW’s strategic approach, grounded in facts, experience, and continuous assessment, has proven robust even in turbulent times. The company’s global, flexible production network and proactive supply chain management have enabled it to respond effectively to market fluctuations and regional differences in customer preferences, consistently outperforming EU CO2 requirements.
Despite geopolitical challenges and increasing global competition for raw materials and strategic technologies, the BMW Group remains committed to open markets and opposes protectionist measures such as punitive tariffs. The company warns that additional customs duties, like those recently imposed by the EU, could limit electric car choices for European customers and slow decarbonization in the transport sector.
Looking ahead, the BMW Group is poised to continue its growth trajectory with the upcoming launch of the all-electric NEUE KLASSE in late 2025. This new model aims to further expand BMW’s technology leadership, leveraging advanced technologies to elevate the entire vehicle portfolio.
BMW’s strategic foresight and adaptability have positioned it as a resilient and competitive player in the global automotive industry, ensuring its continued success and contribution to the sector’s growth.
