Toyota Motor Corporation (Toyota) has introduced the “250” series to its Land Cruiser lineup in Japan, accompanied by the release of special edition models ZX “First Edition” and VX “First Edition.” These limited-edition models, totaling 8,000 units, signify a return to the Land Cruiser’s roots while embodying the brand’s commitment to exceptional performance and customer trust.
The “250” series, positioned as the core model of the Land Cruiser lineup, aims to support people’s lives by offering ease of handling alongside robust off-road performance. Under the development concept of “back to the basics,” Toyota’s development team focused on returning the Land Cruiser to its light-duty model roots, ensuring it remains a vehicle customers can trust for daily use.
Equipped with the same robust GA-F platform as the “300” series, the “250” series prioritizes exceptional off-road performance. It introduces electric power steering (EPS) and Stabilizer with Disconnection Mechanism (SDM) to the Land Cruiser lineup, enhancing handling on and off-road. The series offers two powertrain options: a 2.8-liter direct injection turbo diesel engine and a 2.7-liter gasoline engine, both delivering powerful driving and environmental performance.
To commemorate the launch of the “250” series, Toyota introduces the special edition ZX “First Edition” and VX “First Edition” models. The ZX “First Edition” features distinctive equipment such as round Bi-Beam LED headlights and matte black painted aluminum wheels, emphasizing its return to the Land Cruiser’s origin. On the other hand, the VX “First Edition” boasts an exclusive Sand exterior color and Dark Chestnut interior color, along with advanced safety features like Toyota Safety Sense and Toyota Teammate.
These special edition models exude an exclusive feeling with genuine leather covers, synthetic leather-wrapped door trim ornaments, and instrument panel decorations featuring unique titanium film and chrome.
With the launch of the “250” series and special edition models, Toyota reaffirms its commitment to delivering exceptional vehicles that meet evolving customer needs while remaining true to the Land Cruiser’s legacy of trust and reliability.
