Lord’s Automative Pvt. Ltd., a subsidiary of Lord’s Mark Industries, has introduced an exclusive lineup of eight electric vehicles (EVs) to solidify its position as a frontrunner in India’s burgeoning EV sector.
The new offerings encompass six three-wheeler (3W) EV models, namely Lord’s King E-Rickshaw, Lord’s Samrat E-Loader, Lord’s Sawari Butterfly E-Rickshaw, Lord’s Gati Butterfly E-Loader, Lord’s Grace E-Rickshaw specially designed for disabled individuals, and Lord’s Swachh Yaan E-Garbage.
Furthermore, the lineup also features two high-speed two-wheelers (2W) electric scooter models: the Lord’s Ignite High-Speed E-Scooter and the Lord’s Prime High-Speed E-Cargo Scooter. Pricing falls within the range of Rs. 49,999-175,000, and these EVs are now accessible to dealers, distributors, and end-users nationwide.
The initial phase will target tier 2 and tier 3 towns across multiple Indian states including Uttar Pradesh, Maharashtra, Delhi NCR, Karnataka, Tamil Nādu, Andhra Pradesh, Kerala, Assam, West Bengal, Bihar, Madhya Pradesh, Gujarat, Rajasthan, Jharkhand, and Orissa. This significant launch of eight cutting-edge 2W and 3W EV models aligns with Lord’s Automative’s vision to contribute to India’s eco-friendly mobility transformation.
Manufactured at state-of-the-art facilities in Silvassa, Lucknow, Gurugram, and Faridabad, these EVs prioritize superior safety, convenience, battery capacity, advanced features, and payload.
Mr Sachidanand Upadhyay, MD & CEO of Lord’s Mark Industries Pvt Ltd, highlighted that this launch marks a substantial milestone. Their goal is to bring about an electric vehicle revolution in India, driving large-scale EV adoption in passenger and goods transportation for a positive environmental impact. These EVs aim to provide a secure, dependable, and sustainable mobility solution.
The company is committed to further enhancing its EV manufacturing capacity, aligned with the rapid growth of India’s domestic EV market driven by governmental focus, consumer demand, and advancements in EV technology.
Dr Veer Singh, CEO of Lord’s Automative Pvt. Ltd., emphasized the company’s competitive advantage thanks to their manufacturing prowess and 24/7 customer support. The introduction of these advanced EVs underscores their enhanced competence, as they are dedicated to driving EV adoption in India by offering affordable, dependable solutions.
The company’s focus remains on strengthening its position within the thriving EV landscape, facilitated by doorstep services, focused marketing, and sales support.
To facilitate accessibility, Lord’s Automative has formed partnerships with financial institutions like Bajaj FinServ, Pine Labs, Ezetap, Ascend, Akasa Finance, Loantap, Paytel, Kotak Mahindra, Paytm, Gopik, and Pixmo Finance. These collaborations offer easy finance options with minimal interest rates and processing fees. The EVs are backed by warranties, varying based on vehicle type and components, to ensure peace of mind for customers.
Furthermore, the company provides spare parts through its dealership and distributor network, along with customer support, roadside assistance, spare part replacements, and DIY videos to assist owners in maintaining their EVs. Having introduced its first electric scooter, Lord’s Zoom, in October 2020, the company has already positioned itself as an emerging player in the EV sector.
Their EV product range includes two-wheelers (Lord’s Zoom and Lord’s Zoom Plus) and three-wheelers (Lord’s Devam King and Lord’s Devam Samrat), in addition to retrofit kits for hybrid electric scooters.
Having already sold more than 16,000 EVs across 22 Indian states through a network of 267 dealers, the company has ambitious plans to establish manufacturing facilities in Kerala, Andhra Pradesh, Telangana, Rajasthan, and West Bengal.
Looking to expand its reach, Lord’s Automative is inviting expressions of interest from aspiring entrepreneurs with an investment capacity of Rs.5-20 lakh, offering comprehensive training and support to potential dealers.