Greaves Electric Mobility Subsidiary, MLR Auto Limited, Joins Forces with Vidyuttech to Offer Flexible Financing for Electric Three-Wheeler Portfolio


MLR Auto Limited, a subsidiary of Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, has forged a strategic alliance with Vidyuttech, a leading financing platform and lifecycle management service provider. This partnership aims to revolutionize the electric three-wheeler market by offering customers in India a range of flexible financing options.

By leveraging Vidyuttech’s expertise in financing and lifecycle management services, MLR’s customers across India can now enjoy a simplified electric vehicle ownership experience. Vidyuttech’s innovative pay-per-kilometer battery lease and attractive interest rate of approximately 10% are designed to encourage the widespread adoption of electric three-wheelers, making them not only affordable but also a sustainable choice for customers.

Moreover, Vidyuttech’s unwavering commitment to providing over 90% on-road funding for potential customers significantly reduces the financial burden of downpayment, making electric vehicle ownership more accessible than ever before. This collaboration marks a significant step forward in promoting greener and more environmentally friendly transportation options in India.

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Commenting on the partnership, Nirmal NR, Chief Executive Officer & Wholetime Director, MLR Auto Limited, said, “We are delighted to partner with Vidyuttech to enhance the adoption of electric vehicles in the L5 segment. This partnership will provide our customers with accessible and hassle-free financing options, simplifying their transition to electric three-wheelers and contributing to a more sustainable and emission-free future.” “We are very excited to partner with MLR Auto. Our battery leasing and low-cost financing is designed to make EV transition a no-brainer for our customers,” said Xitij Kothi, Co-Founder, Vidyuttech. 

Vidyuttech’s dedication to facilitating the transition to electric vehicles perfectly aligns with GEMPL’s vision of transforming last-mile mobility in India through sustainable solutions. By leveraging Vidyuttech’s appealing interest rate and unwavering commitment to providing substantial funding, MLR’s customers will enjoy enhanced financial flexibility and convenience in their electric vehicle purchases. This partnership paves the way for a greener and more accessible electric mobility landscape, bringing us closer to a sustainable and eco-friendly future for transportation in India.

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