Mercedes-Benz AG Head for Region Overseas Matthias Luehrs announced that the German luxury carmaker Mercedes-Benz will launch four new electric cars in India within the next 8-12 months to help accelerate its electric mobility drive.
By 2027, the company plans to have 25% of its total Indian sales come from EVs.
“We are extremely happy with the development and production of our EVs in India with models such as the EQS or the EQB. In an interaction with reporters, Luehrs said that four additional vehicles will be coming in.
The company currently offers four luxury electric vehicle models – EQS, EQC, EQB, and EQS AMG – on the Indian market.
Luehrs stated that India’s EV portfolio will account for 25% of total sales. This is our plan assumption. Electric vehicles are expected to be available in India in the next 4 years. Currently, EV sales account for about 3% of total company sales in India.
Mercedes-Benz India saw a 41% increase in total sales last year with record 15,822 units, compared to 11,242 units sold the previous year. The previous record sales were achieved with 15,583 units in 2018.
When asked when the four new EV models would launch, Santosh Iyer, Mercedes-Benz India Managing director & CEO, replied that it would take between 8-12 months. This is due to a mix of imported fully built units and completely knocked-down units made at the Chakan plant.
Luehrs stated that India is currently the fifth-largest market in the “overseas region” – which includes 120 markets other than Germany and the US – for Mercedes-Benz. In the rankings of the company’s overseas markets, India is ahead of South Korea, Turkey, Japan, and Australia.
He suggested that India could be the fourth country in the next two years when asked if India is capable of moving up the ladder.
